adidas is set to close its high-tech robot factories in the US and Germany just 3 years after the first one opened, the company has announced. The factories were created to help meet demand for faster delivery of new styles to its major markets and to counter rising wages and shipping costs in Asia. However, according to Quartz, there were many difficulties.

The robot facilities were only able to produce a limited number of models, that mainly consisted of running shoes with a knit upper. Also, they were unable to produce leather shoes with rubber soles, which include popular shoes like the Superstar and Stan Smith. It can also be more challenging to change production lines in a robotic factory, as opposed to retraining a human workforce.

As a solution, the sneaker giant is switching its focus to its speedfactories technology and produce sneakers at its two Asia suppliers in Vietnam and China. In a statement to CNN, the company admits that “it makes more sense to concentrate the production of the Speedfactories where the know how and the suppliers are located.”

Martin Shankland, Adidas head of global operations, also chimed in on the press release stating, "The Speedfactories have been instrumental in furthering our manufacturing innovation and capabilities. Through shortened development and production lead times, we’ve provided select customers with hyper-relevant product for moments that matter. This was our goal from the start. We are now able to couple these learnings with other advancements made with our suppliers, leveraging the totality of these technologies to be more flexible and economic while simultaneously expanding the range of products available."

Going forward, not only running shoes, but other products will be produced using the production of the speedfactories.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.