Highsnobiety

In Atlanta, culture is king, and no one knows culture like adidas. Throughout the brand's storied history, some pieces stand above the rest, taking on an identity of their own and serving as reminders for key points that shifted the needle.

Since 1969, the adidas Superstar sneaker has gained all of those achievements and more. First crafted as a shoe engineered for hoops, the famed sneaker has lived many lives, becoming an undeniable staple in cultural lore. From the historic rap group RUN DMC adopting the shoe as part of their legendary uniform to its resurgence in the streetwear scene as of late, it's clear that this sneaker is aptly named for its unrivaled influence and inimitable design.

In honor of the Superstar’s vibrant legacy, we teamed up with adidas to highlight some of the underground superstars making waves in Atlanta's creative scene. Over the course of three distinct events, our unique talents showed everyone exactly what it means to be a superstar, fostering an environment of growth and connection for those who aren’t afraid to move against the grain.

Night one saw recording artist Reese LaFlare step into the spotlight. As a pro-skater-turned-rapper, LaFlare is a versatile creative who can adapt and excel within whatever lane he finds himself in, embodying the spirit of the iconic adidas sneaker. Hosted at The Wxllxm, a local ATL joint owned by platinum record producer Mike Will Made It, the night saw a diverse cast both on the stage and in the crowd.

Highsnobiety / Wire, Highsnobiety / Wire

The vibe was set for a memorable night with performances that included artists like DJ OHSO and rapper BEAR and appearances by musician Raury and style influencer Mark Boutilier. At the night's end, LaFlare took the stage with close collaborator KEY! to perform a mix of hometown classics and unreleased sounds, ensuring the event series began on a high note.

The U Studio, a well-known spot in the local creative scene, played host for the second event presented by Atlanta-based rapper Father. As the owner of the independent music label, Awful Records, Father helped kickstart the burgeoning cultural scene we see in Atlanta today, cementing his legacy in the process.

A night of gathering for all types of artists and performers, the U Studio was fitted with one-of-a-kind adidas ephemera, including Levi Pitters' "Boot-leg" tables. Featuring colorfully reimagined track pants and sneakers that don the legendary three stripes, Pitters' construction reminded attendees of the lasting impact of adidas and the continuous inspiration it serves to all creators.

Courtesy of Levi Pitters, Courtesy of Levi Pitters

DJ Sky Jetta kicked off the night, energizing the crowd with an eclectic mix of tunes ranging from Migos to Pan!c At The Disco. Antonio Manning, designer for the growing handbag company Homage Year, and singer/songwriter Kiya Lacey mingled among the crowd, patiently waiting for the closing act. Performing classics like “Look at Wrist,” Father gave an intimate performance that left the crowd in an uproar, keeping the momentum flowing through night two.

Highsnobiety / Wire, Highsnobiety / Wire, Highsnobiety / Wire

To round out the commemorative event series, attendees popped out for “Break the Tension” hosted at Stratosphere Skateboards, a historic shop deep within the city’s skate scene. As one of the country’s oldest family-owned skate shops, 100% operated by skaters, the heralded store located off Moreland Ave made the perfect venue for the final installment.

Hometown spinstress DJ Cleotrappa kept the energy high, setting the vibe for night three. At the same time, Kader Sylla and Joey O’Brien, members of the featured adidas skate team, showed out on a branded truck-turned-ramp installation for fellow skaters and fans alike. Among all the commotion caused by the variety of free sneakers, t-shirts, and cash given away by other skate team members, the iconic Ave Bench made an appearance for everyone to test their skills–adding “IYKYK” energy to the core community event.

Highsnobiety / Wire, Highsnobiety / Wire, Highsnobiety / Wire

As the night progressed, Savage Pizza, a go-to local spot, kept everyone fueled while they hung around the event, chatting and reflecting on the series as a whole. DJ Cleotrappa specifically called out the unifying and inclusive nature of all three events, noting how each promoted the broader culture in Atlanta. Others who attended each activation spoke of a newfound appreciation for adidas and the brand’s investment in the community.

With excitement in the air and anticipation rising after each event, adidas and Atlanta have bridged common ground. With deep cultural ties and a shared appreciation for trailblazer energy, it’s safe to say that adidas has found a home within in ATL.

Check out more from the events below:

We Recommend
  • Suddenly adidas' Superstar Is a Bonafide Skate Shoe
    • Sneakers
  • Wales Bonner's Next adidas Sneaker Ain't a Samba
    • Sneakers
  • There's No Ignoring CLOT's Preppy adidas Sneaker
    • Sneakers
  • The adidas Superstar Is Just Fine in Its Jelly Shell
    • Sneakers
  • Sean Wotherspoon & Melting Sadness' Superstars Are on Bunny Business
    • Sneakers
What To Read Next
  • Veja's New Running Shoe Is a Surprisingly Slick Crossover Sneaker
    • Sneakers
  • The Trader Joes Tote Bag Is No Stanley Cup
    • Style
  • Ghettotech, Bootytech, Sextech, meet the Detroit trio HiTech
    • Culture
  • Kendall Jenner in Business Bottega Is Best-Dressed Material
    • Style
  • 2024, the Year of the Beautiful Celeb Couple
    • Culture
  • A Love Letter to Ferrari's IYKYK Super Car
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.