Highsnobiety

From June 3, Queens-based, LVMH-funded lifestyle label Aimé Leon Dore isn't just a New York institution. ALD's an international store now, thanks to its first international flagship store on Broadwick Street in London's Soho neighborhood.

Understandable, because ALD's highly approachable semi-sporty, semi-tailored menswear is an easy sell for everyone from the post-workwear downtown guys in New York to the footy fans in London, dudes with a particular inclination towards especially wearable clobber.

Cool-seekers attending the London flagship store's opening were also treated to the launch of Aimé Leon Dore's latest New Balance collaboration, a Made in UK (of course) 991 that's accompanied by an assortment of easy athleisure.

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Killer fleece outerwear, trackie jackets, sweatsuits, bicycle caps, nylon shorts, football scarves — it's all here, it's all appropriately British, and it's all launching on June 3 to coincide with the new ALD store opening.

A New Balance collab will also be available on Aimé Leon Dore's website, in case you aren't in New York and London to shop IRL.

Inside Aimé Leon Dore's two-story London flagship store, shoppers may indulge in a sumptuous lounge masterminded by Sarita Posada Interiors.

Marble flooring, vintage artwork, retro furniture, a complete spread of seasonal ALD garb and, of course, a walnut-paneled café boasting Greek-inspired snack menu, coffee, and pastries, catnip for the twenty-somethings that have the free time essential to loafing around an ALD store.

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Especially stylish (or well-connected) folks may be invited to the private lounge on the boutique's second floor, where ALD VIPs may sample tipples from the bar while nodding along to a selection of vinyl that the press release simply describes as "curated" (naturally).

Aimé Leon Dore London

32 Broadwick St. London, UK W1F 8JB

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