Brand: Aimé Leon Dore x New Balance

Model:  997 Made in USA

Key Features: The ’90s silhouette features a classic white upper and midsole and gray outer enlivened by colorful paneling. The opposing cerise and mustard yellow tongues elevate the shoe from dadcore staple to something sharper. The 997 boasts suede overlays, a pebbled nubuck tongue and heel, mesh underlays, custom floral insoles, an ENCAP midsole, and a TPU heel counter.

Release Date: April 19

Price: TBC

Buy:  New Balance stockists like END. Clothing and HAVEN

Editor’s Notes: After a sporty SS19 collection, Aimé Leon Dore has returned to unveil a new project with New Balance. Initially there was only one image to go off, followed by KITH's Ronnie Fieg giving us a detailed look via Instagram Stories. Since, Aimé Leon Dore has shared official photos of the collaboration.

The sneaker is a New Balance 997 Made in USA, drawing heavily on ’90s nostalgia. The typography and color palette of the “The Intelligent Choice” promo campaign is reminiscent of film posters for movies Home Alone and K9. The image references a 2010 New Balance "When the going gets tough, the tough get going" campaign, which was itself resurrected for a 2017 retro T-shirt.

There are two colorways of the sneaker, with different color-blocking on the tongue and heel. The muted gray upper stays the same on both versions.

To complement the 997s, Aimé Leon Dore and New Balance have cooked up a coinciding collection of apparel and accessories, including deep pile fleece cardigans and crewnecks, french terry hoodies, T-shirts, and running shorts.

Both the sneakers and the apparel are scheduled to launch this Friday, April 12, in-store and online at Aimé Leon Dore at 11 a.m. EST. One colorway of the 997s will then release at select retailers worldwide on April 19.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    EXCLUSIVE: Valentino Is (V)ery Serious About Its Toile Locò Bag

    Style
  • Image on Highsnobiety

    Ramp It Up! Virgil Abloh’s Legacy Lives on at Miami Skate Invitational

    Culture
  • Image on Highsnobiety

    Lori Harvey Is Back in Her Cozy Bag

    Style
  • Image on Highsnobiety

    Seriously, Celine’s Winter 2023 Show Was a Rock N’ Roll Concert

    Style
  • Image on Highsnobiety

    ASICS Like You’ve Never Seen Them Before

    Sneakers
  • Image on Highsnobiety

    Slip Into Suicoke's Cozy MM Snow Boots

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.