Apple has dropped its holiday season ad, and it's a heartwarming Pixar-style affair. Titled "Share Your Gifts," the commercial shows a young woman working in her downtime on a MacBook decked out with Supreme and DFA Records stickers. She keeps printouts of whatever it is she's making hidden away in a box before a gust of wind blows it out of her window and into the world.

Compared with last year's commercial, the 2018 ad has little by way of Apple branding, but the theme links back to the company's ongoing "Behind the Mac" campaign.

Watch the clip above and let us know what you think in the comments.

Now, watch Burberry’s Christmas campaign, featuring M.I.A., Naomi Campbell, and more.

What To Read Next

  • Image on Highsnobiety

    Fear of God's Take on Smart-Casual is "Eternal"

    Style
  • Image on Highsnobiety

    Justin Bieber Can't Quit His Luxury Fave

    Style
  • Image on Highsnobiety

    In His "Shittin' Me" Video, A$AP Rocky Recreates His Viral Mosh Pit Meme

    Culture
  • Image on Highsnobiety

    EXCLUSIVE: How Dior Handcrafted Its "Futuristic Armory"

    Style
  • Image on Highsnobiety

    66°North Gets Cozy In the Big Smoke

  • Image on Highsnobiety

    Introducing: Dior Tears by Kim Jones & Tremaine Emory

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.