After announcing an interest-free financing program for Apple Card customers, Apple is now reportedly exploring the option to sell iPhones on a subscription basis.

According to CNBC, Apple is working on new ways for customers to pay for smartphones, moving towards a more recurring stream of revenue. That would mean introducing a subscription system similar to Amazon Prime — which some have already dubbed "Apple Prime" — using a bundle system that will include the iPhone, iCloud storage, Apple Care, Apple TV+, and other add-ons for one single monthly fee.

"In terms of hardware as a service or as a bundle, if you will, there are customers today that essentially view the hardware like that because they’re on upgrade plans and so forth,” said Apple CEO Tim Cook in a recent earnings call. “So to some degree that exists today."

In October, Apple also introduced a new program for Apple Card users, allowing them to finance their Apple purchases for 24 months, interest-free. By using the new Apple Card, customers will also be able to get three percent back on all Apple purchases, two percent on those made using Apple Pay, and one percent on every other purchase. It's assumed that this system will form the basis of the "Apple Prime" subscription.

Admittedly, the tech giant has already dabbled into the monthly payment system for a while. Since 2015, Apple customers can pay for iPhones on a monthly basis, also including warranty and even phone upgrades — after paying for 12 months, customers can trade their iPhone in and upgrade to the newest model.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.