After Balenciaga's show invites and its FW22 runway presentation, I think the question on everyone's mind is: is Balenci-Apple a thing?

While the two haven't officially announced a collaboration, it definitely looks that way, especially to fans of both powerhouse brands.

In 2020, Balenciaga joined Apple Music, where Demna curated a playlist to accompany the label's "Hello, My Name Is Demna" merch.

In 2021, Rammstein got in on the fun, tapping in with Balenciaga for limited edition merch and a special Apple Music playlist for the German bands' obsessives.

Before its FW22 show on March 6, Balenciaga's PR sent out cracked iPhone 6s invites, triggering iPhone users globally with traumatic broken phone experiences. Balenciaga engraved the runway show details on the back of the device alongside the familiar bitten apple logo.

Your Highsnobiety privacy settings have blocked this Instagram post.

Then, the FW22 collection unveils a sort of knockoff Apple hoodie, boasting an untouched apple motif matched with "Be Different" — a clear flip to Apple's nipped fruit and "Think different" slogan. Coincidence? I think not.

However, the so-called Balenciaga x Apple collab has yet to be confirmed by either brand. But, you can't help but wonder what is fashion's hottest label and tech's biggest company up to?

In February, Kanye West took a decisive stance against music streaming services, turning down a $100M deal with Apple Music for DONDA 2.

Perhaps, Apple is looking to expand into the fashion world as artist pullouts and streaming uncertainties infringe on the namesake music platform.

What better way to get Apple's foot in the fashion door than with the industry's most sought-after brand, Balenciaga?

In 2021 alone, the Demna-led brand infiltrated the video game world with Fortnite, virtual reality with its SS22 collection, and even pop culture with The Simpsons' special.

And lets not forget the many Beats fashion team-ups — Apple has good collaborative taste.

While the potential collaboration could be an issue for Balenci-obsessed and Apple Music-opposed Ye, Yeezus himself wouldn't be able to hold back the power of Balenciaga x Apple (if it's even a thing).

We Recommend
  • balenciaga track
    Did Balenciaga Just Drop a... Neutral Sneaker?
    • Sneakers
  • Image on Highsnobiety
    Satisfy & Oakley's Eye Jacket Needs No Introduction
    • Style
  • balenciaga runner on sale
    Shop the Balenciaga Runner on Sale Here
    • Sneakers
  • Image on Highsnobiety
    Apple Steps Into VR, Dave & Central Cee Top Charts, Ye & Biani's Bizarre 'Fits, Seventh Interview
    • Culture
  • Image on Highsnobiety
    Did You Hear? NOAH Does Furniture Now
    • Culture
  • Image on Highsnobiety
What To Read Next
  • nocta nike clothes
    NOCTA's Nike Sneakers? The Collab's Clothes Are Where It's At, Actually
    • Style
  • kerwin frost mcdonald's meal merch
    Everything to Know About Kerwin Frost x McDonald's (Those Clogs Too)
    • Style
  • suki waterhouse pregnancy outfit
    Suki Waterhouse’s Maternity Style Echoes Rihanna’s Bump-First Mentality
    • Style
  • jeremy allen white nike cortez outfit
    Jeremy Allen’s Dirty White Nike Saga Has Ended (For Now)
    • Style
  • nocta nike fleece 8000 peaks collection
    NOCTA x Nike's New Fleece Is Actually Season-Appropriate
    • Style
  • sacai nike vaporwaffle new colorways
    Dear sacai x Nike Stans, Your Faves Have New Heat in the Vault
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.