Barbie's world is looking a lot different these days.
The French maison, no stranger to the wild world of NFTs, is ushering Barbie into the metaverse with a partnership that straddles the physical and digital world.
IRL, the duo have released a ready-to-wear collection of Barbie x Balmain-branded apparel and accessories, rendered almost exclusively in shades of pink (obviously!).
Denim jackets, handbags, and T-shirts sport a Barbie-fied version of the Balmain logo, while footwear and knitwear is printed with a hot pink rendering of the house's geometric monogram.
On the blockchain, Barbie manufacturer Mattel launched an NFT auction — hosted by @mintnftofficial — offering up three unique Barbie avatars clad in digital renditions of the physical collection. Highest bidders will also receive a physical set of doll-sized Balmain clothing.
NFTs continue to reign as the hot topic du jour, thanks to the increasing value of digital collectibles such as Bored Ape Yacht Club, RTFTK's Clone X Avatars, and Cryptopunks. It was only a matter of time before a toymaker as big as Mattel tapped into the blockchain.
As the Balmain x Barbie auction approaches close, bids hover around $2,000. Sorry, kids — Balmain's version of the iconic toy isn't playing around.