A Supermarket Chain Compared Its Uniform to Ivy Park & Twitter Has Lost It

In what could be the most random beef of the year so far, British grocery store chain Sainsbury’s has stirred the Beyhive after it compared its uniform to Beyoncé’s newly released Ivy Park x adidas collection.

The “Sainsbey” controversy kicked off when Sainsbury’s retweeted one of the promotional images from the Ivy Park collection with the caption “Repping since 1869,” the year Sainsbury’s was established.

Since the tweet was posted, Twitter has well and truly embraced #SainsBey — and the results are hilarious. As you might have guessed, everyone has an opinion.