Yesterday Calvin Klein premiered a new #MyCalvins Spring 2020 campaign for Calvin Klein Jeans and Calvin Klein Underwear, titled “DEAL WITH IT.” Now, we have an exclusive behind-the-scenes look at the campaign hosted by Kendall Jenner.
In the video above you can take a sneak peek at what goes on behind (and in front of) the camera, and watch a laid-back Jenner talk you through her favorite CK memories and explain why she particularly resonates with the brand’s aesthetic and general vibe.
“It’s always so nice to be on set with Calvin Klein,” she says, before revealing that she has a massive crush on campaign co-stars SZA and model and actress Hunter Schafer.
Justin Bieber, Lil Nas X, Colombian musician Maluma, and singer-songwriter and actor Lay Zhang also feature in the campaign. The subsequent shoot was manned by photographer Mario Sorrenti, while Bardia Zeinali was tapped for the campaign video.
Each photo from the project showcases the subject in their own exaggerated world, mixing real emotions with fantasy, ultimately as an ode to self-expression. The “DEAL WITH IT” campaign acts as a continuation of the brand’s #MYCALVINS movement, which will be supported by digital and print activities and outdoor initiatives. Take a look in the gallery below.