Brand: Casablanca x Erewhon

Release: April 13 through May 9

Buy: In-store at all seven Erewhon locations

Editor's Notes: Fashion fanatics and health food fanatics are two vastly different breeds. Soon, they'll unite under one unexpected collaboration: Casablanca x Erewhon.

The two buzzy imprints — the first a Parisian fashion label and the latter an influencer-loved health food market — teamed up on a special-edition shopping bag and juice.

The bag, a canvas carryall with Millennial Pink co-branding, elevates the ho-hum grocery store run to a full-fledged style experience.

The similarly pink juice is made with Casablanca Creative Director Charaf Tajer's most-loved ingredients: coconut milk, strawberries, vanilla extract, pink salt, pitaya fruit, and allulose, a low calorie sugar. Chic!

With the collaboration, both Casablanca and Erewhon further establish themselves as more than a fashion brand and health food market. You don't just wear Casablanca or buy organic produce from Erewhon — you live them.

As Erewhon's Alec Antoci explained, "Erewhon is much more than a health food store, it’s truly a lifestyle destination. In their own right, I think of Casablanca as more than a typical brand."

Tajer elaborated: "Both Casablanca and Erewhon have so many shared philosophies and values around wellbeing, especially treating nature and the natural path as the ultimate luxury."

It's all very glossy and entirely LA, and that's the beauty of it — you cam just picture the girls pulling up to hot yoga with their Casablanca x Erewhon bags and bright pink juices.

We Recommend
  • Tactile Textiles: Fashion's Crazy for Crochet
    • Style
  • Seven Ways to Earn Your Stripes
    • Style
  • Styles for More Piña Colada, Less Getting Caught in the Rain
    • Style
    • sponsored
  • Now's All About Looking Sporty & Rich – No, But, Like, Literally
    • Style
  • Earthquakes, War & an Empress: How Porter Became Japan’s Cult Bag Brand
    • Art & Design
What To Read Next
  • An Ancient Salomon Trail Sneaker Is Suddenly Springtime Fresh
    • Sneakers
  • How Are Nike's Tiny Leather Wallets So Incredibly Good?
    • Sneakers
  • Beyond Ralph Lauren: Redeeming the Polo's Potential
    • Style
  • adidas Turned Two Cleats Into One Beautiful Sneaker
    • Sneakers
  • Smoking Isn’t What It Used to Be
    • Culture
  • A Guide to This Year's Milan Design Week
    • Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.