People will line up for anything, especially food. I remember shoppers lining up around the block when supermarket chain Wegmans opened a store in the fairly out-of-the-way Brooklyn Navy Yard in 2019 despite the pouring rain. So color me unsurprised that people are willing to queue for hours to get their hands on Cédric Grolet's croissants.

Hell, this isn't even the first time I've heard of people waiting for hours to get their hands on a pastry: last year, French-inspired NYC bakery Lafayette drew crowds every day at 8am and 12pm when it "dropped" its cream-filled Suprême croissants. Show up any earlier or later and you can't order them, so folks dutifully queued up.

But Cédric Grolet is providing more than one viral snack.

Grolet is a decorated maître pâtissier, currently juggling roles as Le Meurice's executive pastry chef and his own Cédric Grolet Opéra, plus a variety of occasional pop-ups here and there.

His bakeries are nearly as popular as he is: Grolet currently boasts nearly six million followers on his Instagram page and 3.6m on his TikTok.

Fans frequently recognize Grolet while strolling past his patisseries, as the chef's often mugging out the window while putting the finishing touches on his treats.

Queues outside the Cédric Grolet Opéra regularly last for hours, would-be customers desperate to purchase Grolet's signature croissants, chocolates, and cakes.

And once they get inside, they're often greeted by the gregarious, grinning Grolet himself.

Grolet, from all accounts, is as sweet as his pastries. He's also a quiet streetwear connoisseur, as you can tell from his off-duty candids in "Chicago" Dunks and double-knee pants.

Appropriate that Grolet draws queues like Palace and sells his product as quickly as Supreme.

Drawing further parallels, Grolet's clientele describe his creations as "grails," because they're so sought-after. We're talking croissants, not clothing, but the metaphor still applies.

Grolet is further tapping into the market of hype with jeweler Nadine Ghosn, with whom he's created a very limited series of treats (if Nadine's last name sounds familiar, you may have watched the recent Netflix documentary about her father, disgraced Renault CEO Carlos Ghosn).

Together Ghosn and Grolet concocted a special edition of Grolet's Epiphany cake, created by layering a series of tiny croissants into one large treat.

Inside one of the 50 collaborative Epiphany cakes, there's a hidden "fève" charm produced by Ghosn.

This is no ordinary cereal box prize, this is a one-of-a-kind collectible worth approximately €6,580.

Unless you come prepared to line up, don't expect to even get a chance at the 50 normal Epiphany cakes, though, let alone with one with the charm baked inside.

As with everything Cédric Grolet does, you can expect eager customers to be queued for blocks and blocks; even if there's no chance to get the limited cakes, Grolet's surely got plenty of other sweets worthy of being anyone's consolation prize.

What To Read Next

  • Image on Highsnobiety

    The Curious Second Life of Blac Chyna

  • Image on Highsnobiety

    Fitwatch: Gwenyth Paltrow's Courtroom Drip

  • Image on Highsnobiety

    Here's What You Need to Cop Before It Sells Out

  • Image on Highsnobiety

    Tom Sachs' NikeCraft General Purpose Shoe Comes in Spring Colors

  • Image on Highsnobiety

    Every Luxury Label on the Planet Wants a Piece of BTS

  • bottega veneta app download iphone store apple

    You Can Only Connect With Bottega Veneta Through Its App

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.