Chrome Hearts is truly an enigma. Even if you've never heard of it before, you've no doubt seen the gothic text logo and cross motif detailing celeb fits, music videos, and your news feed. It's up there with the brands of the moment, but where did it come from and how did it become the it brand for millennials?
What is Chrome Hearts?
Founded in 1988 in Los Angeles, Chrome Hearts finds its roots in the world of motorbikes. Friends John Baumann and Richard Stark both worked with high-quality leathers and rode motorbikes together. Unable to find jackets that they liked, they decided to craft their own. With the help of Leonard Kamhout, a jeweler who worked solely with sterling silver, they founded Chrome Hearts.
Who owns Chrome Hearts?
While things didn’t work out between the founding trio, with Kamhout and Baumann departing the brand before 1994 to leave Stark in charge, Chrome Hearts itself had no trouble finding a place in popular culture. With collaborations alongside The Rolling Stones, Yves Saint Laurent, COMME des GARÇONS, Rick Owens, Drake, and many more, it’s no surprise that Chrome Hearts has earned an ardent cult following over the years.
Why is Chrome Hearts so expensive?
Recently the label has experienced a sort of resurgence. The subject of many celebrity endorsements, from Bella Hadid to Travis Scott, Chrome Hearts has become the mysterious, wildly expensive label that everyone wants lately. But why is it so expensive? Well, partly because of its high-quality craftsmanship and materials, but mostly because it can be. That’s right, hype sells. Small-batch releases and a powerful name have positioned Chrome Hearts as a must-have, exclusive label.
Where to buy Chrome Hearts
But you needn’t worry about exclusivity when you’ve got StockX. The resale platform just dropped a range of exclusive Chrome Hearts gear that you can cop right now. From a Chrome Hearts hat in classic trucker style to a Chrome Hearts hoodie made in collaboration with Drake, and — the star of the show — a pair of stenciled and embellished Chrome Hearts jeans.
While the prices range from $425 for the Chrome Hearts hat all the way up to a whopping $13,650 for the Chrome Hearts jeans, bagging your Chrome Hearts gear from StockX is probably your best shot at securing some seriously rare pieces.
Shop rare Chrome Hearts clothing at StockX below.
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