Highsnobiety
adidas

Brand: deadHYPE x adidas Originals

Model: ZX 8000

Key Features: The adidas ZX 8000 has been reworked to feature a largely purple color scheme. Premium leathers dress the sneaker’s upper, which also features a purple TPU heel counter. deadHYPE branding is seen across the sides of the shoe, on the insole, and on the lace tips. adidas’ Three Stripe branding has been replaced by a solid, premium leather panel.

Release Date: July 9 & 10 (pre-release), September 18 (worldwide)

Price: €120

Buy: adidas and select retailers such as Overkill and Sneakersnstuff

Editor’s Notes: Berlin-based creative collective deadHYPE has teamed up with adidas as part of the latter’s A to ZX celebration of its ZX series of sneakers. deadHYPE reworks the iconic ZX 8000 with premium purple leather panelling on the upper. Co-branded detailing is found throughout, as the collective really stamps its mark on the silhouette by removing adidas’ iconic Three Stripe branding in favor of a blank leather panel.

The sneaker was pre-released on July 9 at a special drive-in cinema event co-hosted by Overkill in Berlin, as well as at the adidas Originals store in Berlin on July 10, before seeing a wider release this week.

Accompanying the pre-release, deadHYPE founder Bernard Koomson shot a lookbook starring refugees currently living in Berlin. The lookbook was shot in and around Görlitzer Park in Berlin’s Kreuzberg district. “We wanted to highlight the often overlooked Berlin street culture, as they embody collective style,” Koomson tells Highsnobiety.

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