Highsnobiety

Have we learned nothing from Chanel's advent calendar saga? Just one year after the brand invoked TikTok's wrath for selling an $825 advent calendar filled with stickers and mini lipsticks, Dior has released a $3,500 take on the holiday gift. Unsurprisingly, the internet is not happy.

A quick refresher: last December, TikTok creator Elise Harmon went viral for documenting the disappointing contents of Chanel's ultra-expensive advent calendar. Harmon, who criticized the gift's abundance of seemingly inexpensive trinkets — items that onlookers felt weren't befitting of a nearly $1,000 collectible — went on to allege that Chanel blocked her account.

The drama quickly spread to all corners of the internet, leading Chanel's president of fashion to issue a statement denying Harmon's claim. "We have never blocked access to the Chanel TikTok account to anyone, because it is simply not active," he said.

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As the saying goes: history repeats itself! Now, the internet is fuming over the contents of Dior's $3,500 advent calendar, a miniature recreation of the label's Paris flagship.

YouTuber Jackie Aina is taking to TikTok with unboxings of the calendar's contents, so far a selection of miniature fragrances, soaps, candles, candle lids (?), and coasters, offerings that Aina's followers seem patently unimpressed with.

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"We've been bamboozled and led astray babes," Aina says in her latest unboxing video, currently playing host to a slew of critical comments. "I've never been so excited to be disappointed," one user wrote. "Soooo is the whole box free samples?" another quipped.

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As was the case with Chanel, Dior's website clearly states the contents of its advent calendar — so the joke's kind of on anyone who decides to spend $3,500 on a box of bar soaps and mini perfumes.

If the drama proves anything, it's that shoppers aren't afraid to demand their money's worth. Next year, that advent calendar better contain a purse.

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