This story was updated on December 6, 2021

Chanel has responded to uproar regarding the lackluster contents of its $825 advent calendar.

The controversy was sparked by a viral TikTok video revealing several of the items housed in the luxe calendar, shaped like a gigantic bottle of Chanel's famous N°5 perfume.

"It's giving plastic bottle cap," creator Elise Harmon said of day 17, a string bracelet with a wax seal-like pendant embossed with the Chanel logo. Other offerings in the calendar include an abundance of stickers, a keychain, several mini lipsticks, and what appears to be a tiny, Chanel-branded dust bag.

In a follow-up video, Harmon alleged that Chanel's TikTok account blocked her, a claim that the French house characterized as "absolutely inaccurate."

“We have never blocked access to the Chanel TikTok account to anyone, because it is simply not active," Bruno Pavlovsky, Chanel's president of fashion, told WWD.

"It has never been activated, no content has ever been published, it has no subscriber and no subscription... When Ms. Harmon visited our page, she naturally found the usual message that she could not access this account, just like anyone else on the network."

Pavlovsky went on to defend the pricey holiday gift, which many felt was overpriced considering its dearth of valuable surprises.

A video from YouTube channel A Heated Mess describes the calendar as "THE MOST FRUSTRATING, OVERPRICED $825 STICKER BOOK."

"I got this so you don't have to," the unboxing video concludes.

"I think it is one of the most beautiful ever made, both in terms of design and the materials used,” Pavlovsky said of the calendar, which was created "to promote [Chanel] products and not to trigger any controversy."

A quick scan of Chanel's Instagram account suggests that customers aren't exactly letting go of advent calendar-gate.

"Still avoiding the calendar issue?" one top comment on the label's most recent post, an announcement of its 2021 Métiers d'art show, reads. Similar sentiments flood the comments section of posts dating back to December 2.

"Our pages are open to everyone, and millions of followers follow us all over the world. They are of course free to express their feelings and opinions," the house specified.

Chanel's website clearly states the contents of the controversial calendar so technically, the joke's on anyone who spent nearly $1,000 on the collectible. Still, it's baffling that the company thought Chanel logo keyboard stickers would appeal to anyone out of middle school.

When life gives TikTokers lemons, they make more than just lemonade — they make content that snowballs into a brand's worst PR nightmare.

What To Read Next

  • Image on Highsnobiety

    Telfar Has a New It-Bag in the Works

  • Image on Highsnobiety

    RIP Gawker (2023 Edition)

  • Image on Highsnobiety

    Balenciaga Will Show at Paris Fashion Week

  • Image on Highsnobiety

    MSCHF's WD-40 Cologne Is the Workwear of Fragrance

  • Image on Highsnobiety

    EXCLUSIVE: Engineered Garments FW23: The Great Outdoors Demand Great Clothes

  • Image on Highsnobiety

    Seth Rogen Is Included in His $42/Night Airbnb Rental

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.