I’m not sure what ASICS had for breakfast on January 1, but it has started 2024 like a big collaborative steam train — and Masayuki Ino‘s Doublet brand is the latest to climb aboard for the ride.

Presented on the final day of Paris Fashion Week men’s in the Japanese label's Fall/Winter 2024 show, Doublet's ASICS sneaker collaboration arrives beautifully busy with an upper dripped in branding crafted from a slew of varying materials.

Debuting in a light brown cappuccino-like colorway, the Doublet x ASICS sneaker comes equipped with the latter’s epochal GEL cushioning underfoot and bold branding on the toebox, as well as a cage-like wraparound.

Though it isn’t entirely clear whether Doublet’s ASICS sneaker is a new silhouette or a repurposed style from the latter’s archives, it does look more multifaceted than we’ve seen from ASICS of late.

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Less than one month into 2024 and it’s already clear that ASICS is upping the ante.

From C.P. Company, KENZO, and BEAMS to Earls Collection, Hal Studios, and a restock of its wildly popular Naruto sneaker from late last year, ASICS has gone collaboration crazy of late.

Even ASICS’ inline styles have been taken up a notch, too, most notably the GEL-NYC that has been given a flappy fold-over tongue for the new year.

What impresses me the most, though, about 2024's ASICS thus far is its variety of collaborators.

ASICS doesn’t go for a particular type of partner with a specific outlook on footwear or perhaps just big-name brands to create hyped sneakers, but instead it puts its eggs in a multitude of different baskets — and it’s working, clearly.