Highsnobiety

Drake's official merchandise company, TourLife, has announced that it will be donating all the proceeds from his Rock in Rio t-shirt to the Amazon Conservation Team.

TourLife shared the news on Instagram, writing, “Dropping tomorrow at 12PM PST/ 3PM EST on Tourlife.com to support local Amazonian communities on the front lines in the fight against fires and deforestation in the Amazon with all proceeds of the Drake exclusive tee going towards Dr. Mark J. Plotkin's foundation The Amazon Conservation Team.”

The Amazon Conservation Team has been dedicated to protecting the rainforest for over 20 years, working hand-in-hand with indigenous people and has been giving aid and spreading awareness to combat the fires that have been ravaging the Amazon. The organization responded to the news on Twitter as well: “Our heartfelt thanks go out to @Drake and @TourLife for supporting Amazonian indigenous communities and the rainforest!”

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The rapper is headlining Rio's festival, which opened yesterday, and dropped an exclusive T-shirt for the occasion. The black tee features a hibiscus flower in green and bold white lettering of the festival dates. Help the Amazon and affected indigenous communities by copping the shirt on Tourlife.com for just $45.

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