Highsnobiety

With over a decade in the game, it should come as no surprise that Drake has undergone many transformations. From the curls to skinhead, beardless to beard, and waves to braids, with each album, we've almost always got a new look.

Once upon a time, Drizzy's style obsessions saw his loyalties lay with one brand only; Stone Island.

A love like no other, his frequent co-signs helped shift the brand's global perception, seeing its international presence reach new heights. While Drake's Stone Island era may be a thing of the past, its impact and infamy are just too great not to reflect on.

Your Highsnobiety privacy settings have blocked this Instagram post.

As all good relationships should be, Champagne Papi and the compass-badged brand was a marathon, not a sprint.

The pair's flirtations started bubbling to the surface in late 2014 as the star made public appearances brandishing the badge.

Your Highsnobiety privacy settings have blocked this Twitter post.

Perhaps the most noteworthy was a note-so-subtle flex of the first Supreme x Stone Island collaboration, which dropped in Fall/Winter of the same year.

A gentle tease at most, these moments served as a precursor for the heavy petting to come as Drake geared up for the release of If You're Reading This It's Too Late in 2015.

Your Highsnobiety privacy settings have blocked this Twitter post.

Many of you will remember this as the roadman Drake era. You know, hanging out with Skepta and BBK (Boy Better Know), spending a lot more time in London, and, of course, flexing Stone Island pieces at Wimbledon.

Even now, I don't think anyone expected to see a star of Aubrey's magnitude hit up Wimbledon for the weekend, especially wearing his own take on the tournament's classic whites – complete with a pair of Nike TNs!

Following the success of their first team-up in FW14, Supreme and SI reunited for SS15 to deliver their most coveted collection to date.

Your Highsnobiety privacy settings have blocked this Instagram post.

Couple this with Drake's intensifying love affair with the brand, and you had the perfect storm to carry Stoney out of Europe and onto international waters.

Your Highsnobiety privacy settings have blocked this Twitter post.

Throughout 2015 and 2016, Drake's roadman era continued to cook, wearing pieces from the 2015 and 2016 Nike x SI collaborative collections.

During this period, many in the UK began speculating that a move to London was imminent due to More Life featuring Skepta and Jorja Smith, that iconic surprise performance with Section Boyz, headlining Wireless Festival, and that BBK tattoo.

Your Highsnobiety privacy settings have blocked this Twitter post.

While the move never happened, he remained committed to the cause with the badge firmly at the Canadian superstar's arm well into 2017, when things hit a peak.

During the European leg of his Boy Meets World tour, Drake's rocked several custom pieces, including a statement Nylon Metal two-piece tracksuit, complete with one-of-a-kind patch details.

This piece was a real show-stopper, and even the most hardened Stone Island fans that felt American celebrity influence was ruining the brand were hungry for a piece of the action.

As if 1-of-1 tour gear wasn't enough, 2017 was also the year that the artist took home a monumental 13 billboard awards in one night.

Your Highsnobiety privacy settings have blocked this Instagram post.

To mark the occasion, another custom was in order. This time around, an all-white two-piece double badge flex. Bold.

Although Stone Island was at the ready to provide Drake with custom looks, which was something none of us had seen the brand do before, it was about to become clear who was more into who.

2017 was, of course, the year of that chain. By now, we're used to his ridiculous custom jewelry, but back then, none of us were ready for Ben Baller's diamond compass logo chain.

Your Highsnobiety privacy settings have blocked this Twitter post.

For many, this was the moment that Drake took it too far, and in retrospect, this was the beginning of the end. Slowly but surely, the iconic badge faded into obscurity.

The job was done. Stone Island, with its mainstream popularity bigger than ever, was cemented in the States, and with that, Drake officially bowed out.

We Recommend
  • Excited for Stone Island x New Balance? Get Ready To Be Double Excited
    • Sneakers
  • Dior x Stone Island as Functional Flex? Ask Mbappé
    • Style
  • Dior x Stone Island Is Like Christian Dior x Massimo Osti (EXCLUSIVE)
    • Style
  • Stone Island Tech'd-up New Balance's Dad Shoe Classic Again
    • Sneakers
  • Stone Island's DSM Collection Is So Good It HAD To Be 2024's Rarest
    • Style
What To Read Next
  • sacai & Nike's SS25 Hybrid Sneakers Are a Trail-Ready Surprise
    • Sneakers
  • Pharrell's Tiny Louis Vuitton Bag Is a Secret Millionaire Flex
    • Style
  • Inside A$AP Rocky's Debut Fashion Show, Where Everyone Dressed Like A$AP Rocky
    • Style
  • Story MFG.'s ASICS Sneakers Are Humble Perfection
    • Sneakers
  • Nike's OG Running Shoe Is Reborn as a Wild Hybrid Air Max Sneaker
    • Sneakers
  • Lucien Clarke Made DC Shoes’ Best-Looking Skate Sneakers In a Decade
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.