Brand:FACT.
Season: FW18
Key Pieces: The torn smiley face-detailed parka and crewnecks are tough, along with the slew of graphic printed tees.
Editor’s Notes: Following its ’80s underground subculture-inspired SS18 collection, art-inspired skateboard label FACT. is back with its FW18 collection.
For this season, the brand again looks to ’80s subcultures, this time focusing on acid house and Manchester, UK band Joy Division’s anthem “Transmission,” with singer Ian Curtis’ “Dance dance dance to the radio” refrain flipped into a tribute to the Roland TB-303, a key instrument of the acid house movement.
The line encompasses tees, sweaters, hoodies, jackets, and more. Motifs and graphics include a torn-up version of the iconic, acid house-synonymous smiley face, as well as images of records, color bar strips, a tribute to New York’s Danceteria, and slogans such as “MUSIC IS A WEAPON,” “NO RACISM,” and “HARDCORE HAPPINESS.”
Prices start at $36. If you like what you see, head over to FACT.’s online store via the button below.
Up next, learn about the origins of the smiley face and how it became a counter-cultural symbol.
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