Highsnobiety

New details have emerged in the acquisition by Farfetch of New Guards Group, which operates but does not own OFF-WHITE™. Under the terms, the contract with Virgil Abloh's brand will run through 2035 but can be renegotiated or terminated in 2026, according to BoF. New Guards controls OFF-WHITE™'s licenses, but Abloh still owns the trademark, meaning he can walk away in 2026.

Until then, Farfetch will work with OFF-WHITE™ to relaunch its webstore and increase the amount of clothing sold on Farfetch's own marketplace

A statement from OFF-WHITE™ said: "“The New Guards Group transaction with Farfetch will not affect Off-White day-to-day operations as the New Guards Group team will become part of Farfetch. We look forward to our ongoing work together.”

We Recommend
  • What Is AWGE, the A$AP Mob’s Mysterious Creative Collective?
    • Art & Design
  • Cottons, Creams, and Other Summer-Non-Negotiables
    • Style
    • sponsored
  • BRB, Off-White's Luxurious New Sneaker Is Radically Retro (EXCLUSIVE)
    • Sneakers
  • A Luxury Keychain Is a Smart Way to Flaunt Your Favorite Label
    • Style
  • Workwear Jackets Work All Year Round
    • Style
What To Read Next
  • Birkenstock's First Paris Store Is More Than Sandals (EXCLUSIVE)
    • Style
  • Burberry Trench? Lennon Gallagher Says Burberry Socks (EXCLUSIVE)
    • Style
  • From ASICS to Converse, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • MSCHF's Next Step? High Heels Made of Shower Slides (EXCLUSIVE)
    • Sneakers
  • Kith's Villain-Themed ASICS Are Marvel-ous
    • Sneakers
  • Rice Is Perfume’s New Favorite Comfort Food
    • Beauty

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.