If the launch of G-SHOCK’s full-metal “CasiOak” GM-B2100 has left you hungry for more stainless steel watches, look no further than the launch of G-SHOCK’s “Stay Gold” collection.

Back at secondary school, Casio was everywhere. Most of the time, seeing the brand name meant a scientific calculator was sat in front of you in a maths or physics class; this did wonders for brand recognition (because you never wanted to see one again), but little in ways of pushing you into a sale. Calculators aside, this was back in the peak of Tumblr, when vintage Casio watches and ultra-modern G-SHOCKs were wrapped around the wrists of most students.

It felt like G-SHOCK had a monopoly on teenage watch wearers, and given its adoption by hip-hop and streetwear, that cultural relevance shouldn’t come as a surprise.

Fast forward to now, and the G-SHOCK continues to hold weight, thanks to frequent releases and a commitment to collaborations with some of the industry’s hottest brands, such as Daily Paper.

When the iconic “CasiOak” arrived in full-metal construction earlier this year, it was met with expectedly high success. With G-SHOCKs typically being resin constructions, metal options offer an elevated, more mature take on the brand.

For the second G-STEEL release of the year, the men’s GM5600G and GM2100G and women’s GMS2100GB-1A and GMS5600GB-1 models have been updated with gold ion-plated stainless steel faces, contrasted with black resin straps.

A selection of timepieces Sam Sparro would be proud of, you can tap into all four options from the Casio G-SHOCK “Stay Gold” collection online now via the brand’s US portal. As of yet, there’s no indication of when the collection may make its way to the UK and Europe, so keep your eyes peeled for updates as they come.

What To Read Next

  • Image on Highsnobiety

    Next-Level Melon Dye Experiments From OAMC x fragment design

    Style
  • Image on Highsnobiety

    Balenciaga Is Using Someone's Lost Wallet as a SS23 Show Invite

    Style
  • Image on Highsnobiety

    This Might Be Nine Inch Nails' Weirdest Merch Collab Ever

    Style
  • Image on Highsnobiety

    Tracksmith Lands In London Bearing Footwear

    Sneakers
  • Image on Highsnobiety

    Satisfy's Latest norda Collab Is Ice Cold

    Sneakers
  • Image on Highsnobiety

    Blumarine's New Butterfly Top Is a Crucifix

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.