Google has introduced its new cloud-based gaming platform, Stadia, at its annual Game Developers Conference in San Francisco on Tuesday. Touted as the "future of gaming," the streaming game service is designed to run on everything from PCs and Android phones to Google's own Chromecast devices.

The Netflix-like service is expected to launch later this year with big name titles including Assassin's Creed Odyssey and Doom Eternal, and it's Google's plan to take on game industry leaders such as Microsoft, Sony and Nintendo even without a console system. The service will be accessible over the internet on a variety of platforms.

Google says Stadia will be able to offer 4K gaming at up to 60fps, as well as HDR and surround sound, with the view to stream at 8K resolutions and 120fps in the near future. Since Stadia will run across multiple devices, allowing you to instantly switch between different screens, the games can be accessed via Play Now buttons which can appear after a YouTube video, as well as the dedicated Stadia Store and Stadia Player where you’ll be able to launch your games from, just by clicking a link.

In order to play the games, Google is offering a hardware component with the Stadia Controller, which was previously teased last week. The traditional looking gamepad boasts dual analog joysticks, four face buttons, and shoulder buttons. The controller will connect to the cloud via wi-fi, and includes a "share" button to connect to YouTube and a Google Assistant button.

In regards to how Stadia is powered, Google has teamed up with AMD to create a custom GPU that powers its worldwide data centers in more than 200 countries that is streamed over hundreds of millions of miles of fiber optic cable.

Google didn’t reveal pricing or how many games the service will have at launch, but for more details about Stadia, follow on over to the brand's official website.

We Recommend
  • romantic rap songs Amine Kid Ink MANILA GREY
    16 Rap Love Songs That Are Surprisingly Romantic AF
    • Culture
  • Image on Highsnobiety
    The Guiding Light of Angus Cloud
    • Culture
  • Image on Highsnobiety
    The Next Generation of Entertainers Is Fighting for Its Future
    • Culture
  • kenzo sneaker
    Kenzo's New Sneakers Promise a Bright Future
    • Sneakers
  • Image on Highsnobiety
    Head In The Clouds With Valentino and Ishod Wair
    • Style
    • sponsored
What To Read Next
  • Image on Highsnobiety
    BAPE, ASICS & More: Browse This Season's Latest Drops
    • Style
  • Models wear Marni's Spring/Summer 2024 collection at Paris Fashion Week
    Marni SS24 Is Joyful Noise
    • Style
  • Swatch & OMEGA's Mission to Moonshine Gold Moonswatch, restocking September 29
    A Surprise Harvest: Swatch & OMEGA Restock Mission to Moonshine Gold Moonswatch
    • Watches
  • Image on Highsnobiety
    BornxRaised’s Dunks Finally Hit the Turf
    • Sneakers
  • Hailey Bieber wears a Saint Laurent dress after the SS24 runway show in Paris
    Hailey Bieber's Fashion Week 'Fits Are Stealing the (Runway) Show
    • Style
  • Campaign imagery from Tekla & Birkenstock's collaborative collection
    Tekla x Birkenstock Is a Lifestyle
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.