Gucci is gearing up for Lunar New Year with a capsule collection revolving around the Chinese zodiac sign of 2022: the tiger.

Splashing the striped cat on a bevy of goods including apparel, accessories, and footwear, Gucci stylishly caters to its significant APAC customer base (and those who just really love tigers).

An illustration of the big cat is worked into a floral print — applied to scarves, hoodies, and handbags — inspired by an archival design by Vitoria Accornero, the artist behind Gucci's iconic Flora motif. T-shirts, monogrammed totes, and sweatpants less subtly read "GUCCI TIGER."

Signature items from the label including the Princetown loafer, Jackie bag, and Rhyton sneaker are all given the feline treatment.

An accompanying campaign for the collection (available now at Gucci's website) stars real-life tigers, which, per a press release, were "filmed in a separate safe environment complying to Gucci’s policies" and later inserted into images and video footage.

"A third-party animal welfare organization, American Humane, monitored the set on which animals were present and verified that no animals were harmed," Gucci specified.

The brand also hinted at a celebrity-fronted part two of the campaign, set to be revealed later in January.

Lunar New Year falls on February 1 and, as the date quickly approaches, more brands are sure to unveil holiday-specific collections (after all, it's one of the most important celebrations in Asia, an increasingly powerful market in luxury fashion).

In the past, we've seen Prada, Fendi, Celine, and Nike celebrate the holiday with exclusive apparel, sneaker, and accessory drops. Even Apple releases special edition AirPods, customized with the zodiac sign of the year.

So, come February, get ready to swap out your leopard print for tiger stripes.

What To Read Next

  • Image on Highsnobiety

    Days After BAPE, Nike Sues Lululemon Over Sneakers, Too

    Sneakers
  • Image on Highsnobiety

    Seth Rogen Is Included in His $42/Night Airbnb Rental

    Culture
  • Image on Highsnobiety

    Exquisite Technical Normalcy in DAIWA PIER39 SS23

    Style
  • Image on Highsnobiety

    Tom Sachs' NikeCraft GPS Sneaker Returns in 2023

    Sneakers
  • Image on Highsnobiety

    Basquiat Meets Armani in Studio Nicholson Spring 2023

    Style
  • Image on Highsnobiety

    Pop Girlies, Rejoice! Both Beyoncé & Björk Are Going on World Tour

    Culture
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.