As its second anniversary fast approaches, HEAT expands its offering to launch a brand new in-house e-commerce platform.

Back in 2019, the consumer landscape saw a shift with the launch of HEAT. What separated the brand from other luxury and designer selling platforms was its unique retail model which offers apparel and accessory mystery boxes. Given the huge popularity of haul videos with Gen-Z on Youtube and TikTok, the model's success comes as no surprise.

Since launching two years ago, over 16,000 mystery boxes have been sold online, including collaborative boxes with Represent and Faze. Now, with its second anniversary just around the corner on Black Friday, HEAT's offering has expanded, with the launch of a new e-commerce platform that is running parallel to the sale of mystery boxes.

While the boxes already boasted a lineup consisting of Off-White, Balenciaga, and Palm Angels, the e-commerce roster doubles down on contemporary brands, which are curated specifically for the brand's Gen-Z buying audience. Available on the platform is Casablanca, Facetasm, Pasadena Leisure Club, Miaou, Maisie Willen, Coperni, and Phipps, to name a few, with the lineup set to grow further in due course.

Though currently sold out, mystery boxes will continue to be a core part of HEAT's operations. A new round of curated brands and products will be launching online from October 28.

In the meantime, you can browse and shop all of the designer brand's the new e-commerce platform offers online now.

We Recommend
  • JAY-Z wears a tall black beanie and grey suit with white shirt at the mea culpa movie premiere
    JAY-Z’s Style Is So Good Rivals Beyoncé — In the Hat Department, at Least
    • Style
  • anessa bryant nike kobe 8 leopard outfit
    Vanessa Bryant Brought Serious Nike Kobe Heat to Disneyland
    • Sneakers
  • moncler grenoble fw24
    Moncler Grenoble Brought the Heat to Snowy St. Moritz
    • Style
  • Jason Momoa wears a tall hat, houndstooth coat & slippers while eating Cheez-Its at The Late Show studios
    Moment of Zen: Jason Momoa Eating Cheez-Its & Wearing a Giant Hat 
    • Style
  • Owen Wilson seen wearing a white cowboy hat with feather & grey sweatsuit with Nike running sneakers
    Of Course, Chapeau God Owen Wilson Wears a Cowboy Hat With His Jammies
    • Style
  • Image on Highsnobiety
What To Read Next
  • spring fragrances
    A New Spring Fragrance Is the Ultimate Flex
    • Beauty
  • Models wear Hed Mayner's Spring/Summer 2024 collection
    Hed Mayner's Reebok Collabs Are Too Good to Last Forever
    • Style
  • City Girls' JT attends Diesel's Fall/Winter 2024 runway show in Milan
    City Girls' JT Did Diesel, McDonald's Wings & a Symphony With Solange
    • Style
  • nike zoom vomero 5 design by japan
    No Notes, Nike's Japan-Designed Vomero Sneaker Is Stunning
    • Sneakers
  • adidas samba made in italy
    This $300 Samba Says "Ciao"
    • Sneakers
  • Union Los Angeles' Spring 2024 clothing collection
    Union LA's Chris Gibbs Is Proud to Be a Streetwear Brand
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.