Brand: Good News x H&M

Model: Seven sneakers and one pair of slides

Release Date: April 1 globally, then April 14 in Denmark (online only), Sweden, Norway & Finland;  April 22 in Turkey; May 6 in the US and Canada

Price: €29.99 to €100

Buy: At hm.com and in selected H&M stores

What We’re Saying: H&M has teamed up with UK footwear brand Good News on a collection of sneaker and slides, marking the fashion retailer’s first-ever footwear collaboration. The collection counts seven sneakers and a pair of slides.

Good News was founded five years ago by Nia Jones and Ben Tattersall with the overarching goal of “decreasing our carbon, chemical and water footprint, whilst caring for the people who make our shoes”. In both their previous roles within the fashion industry, Jones and Tattersall witnessed how harmful footwear production can be to the environment and those working in it, so Good News was founded to address these issues and offer a less environmentally impactful alternative.

To achieve this, they use materials such as recycled or natural rubber for the soles, GOTS-certified organic cotton uppers and laces, recycled metal eyelets, and water-based glue that’s free from harmful chemicals. They also take action by donating deadstock and faulty shoes to the homeless and refugees in need.

The collaboration counts seven easy-to-wear sneakers and one colorful pair of slides, all of which make use of Good News' library of innovative materials. For example, the black low-cuts boast an upper made from Bananatex — a fiber woven from banana plants –while the hightops' uppers are 60 percent organic cotton and 40 percent recycled cotton from textile waste. Another innovative material used in the collection is Vegea – a leather alternative made from grapes – which features on the classic, white running-inspired sneaker. For the soles, the collection uses a mix of regular rubber, recycled thermoplastic rubber, and Bloom Algae EVA.

On the collab, Good News co-founder Tattersall says: “Hopefully we can inspire action and change for other brands. We all need to work alongside each other to help create a positive change. The world needs unity right now rather than competing against each other.”

The collection is available now at hm.com.

What To Read Next

  • Image on Highsnobiety

    A Pastor Says He Heard Rihanna Playing in Hell

    Culture
  • Image on Highsnobiety

    Beauty Brands, Beware: TikTok's "De-Influencing" Trend Hits Back at Viral Products

  • Image on Highsnobiety

    YUME YUME's Love Heel Is Ready for a Mule-ment

    Style
  • Image on Highsnobiety

    Lil Yachty's New Album Has the Internet Tripping Out

    Culture
  • Image on Highsnobiety

    Emily Ratajkowski & Eric André Take Their Fling International

    Culture
  • Image on Highsnobiety

    These Valentine's Day Gifts Skip the Clichés

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.