Brand: HUF
Season: Summer 2018
Key Pieces: Strong graphics feature throughout this collection. Favorite pieces include the yellow “Body Shop” tee, flower print jacket, and long-sleeve, snake print top.
Release Date: May 17
Buy: HUF flagship stores, HUF online, and HUF retailers worldwide
Editor’s Notes: Celebrating American counterculture, HUF enters Summer 2018 with “The Last Resort,” a collection that takes us on a road trip down the great American highway. Comprising chromatic hues and a bright, energetic color palette, the designs take cues from roadside motels and highway bars with neon sides.
Bright colors in the collection are juxtaposed against dusty, sun-bleached shades. Most items boast graphic prints that pay homage to roadside perks — seedy resort logos, tourist tees, and hand-painted typography — reimagined to reflect HUF’s aesthetic. Expect to find some floral details and tie-dye vibes in there, too (because what kind of road trip would this be without them?)
Alongside apparel, HUF presents a new footwear silhouette in this collection, too: The Clive, featuring a breathable, four-way stretch mesh on the interior for maximum support.
Will you cop this collection? Let us know in the comments.
Next up, AriZone is launching a streetwear pop-up inspired by their 99c cans.
