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HUF / Ryan Allan
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HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan
HUF / Ryan Allan

Brand: HUF

Season: Summer 2018

Key Pieces: Strong graphics feature throughout this collection. Favorite pieces include the yellow “Body Shop” tee, flower print jacket, and long-sleeve, snake print top.

Release Date: May 17

Buy: HUF flagship stores, HUF online, and HUF retailers worldwide

HUF Summer ‘18 | Coming soon. ? #hufsummer18 #hufworldwide

A post shared by HUF (@hufworldwide) on

Editor’s Notes: Celebrating American counterculture, HUF enters Summer 2018 with “The Last Resort,” a collection that takes us on a road trip down the great American highway. Comprising chromatic hues and a bright, energetic color palette, the designs take cues from roadside motels and highway bars with neon sides.

Bright colors in the collection are juxtaposed against dusty, sun-bleached shades. Most items boast graphic prints that pay homage to roadside perks — seedy resort logos, tourist tees, and hand-painted typography — reimagined to reflect HUF’s aesthetic. Expect to find some floral details and tie-dye vibes in there, too (because what kind of road trip would this be without them?)

Alongside apparel, HUF presents a new footwear silhouette in this collection, too: The Clive, featuring a breathable, four-way stretch mesh on the interior for maximum support.

Will you cop this collection? Let us know in the comments.

Next up, AriZone is launching a streetwear pop-up inspired by their 99c cans.

Staff Writer
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