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Instagram is clamping down on what it calls “inauthentic activity,” the social media platform has announced. In other words, users who’ve built up their following using third-party apps to boost their popularity via likes, follows, and comments, will soon start to have their profile stripped of fakery.

“Every day people come to Instagram to have real experiences, including genuine interactions,” Instagram wrote in its blog post. “It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.”

The platform has already started removing activity via machine learning tools that help to identify the targeted accounts. Account holders will then be notified that any inauthentic account activity has been removed and asked to change their password.

“This type of behavior is bad for the community,” the post reads, adding that third-party apps that generate fake likes, follows, and comments violate the service’s community guidelines and terms of use.

Will Instagram influencers soon be found to be like the naked emperor? Share your thoughts in the comments.

In other news, Lamborghini’s racing arm unveils a ferocious and street-legal track car

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