JOUR/NÉ is an up-and-coming French fashion label, founded in 2014 by designers Lou Menais, Léa Sebban and Jerry Journo. The line offers men's and women's silhouettes with an easy-wearing, luxurious appeal that is unmistakably French, capturing the seemingly effortless style Parisians have become known for.

Their latest collection for Fall/Winter 2017 features plenty of classic sartorial touches, like grid check double-breasted blazers, regatta stripes and relaxed wool coats. These are balanced with more street-ready pieces like sweatpants and loose-fitting cardigans. It marks the first time JOUR/NÉ has been on the official Paris Fashion Week Calendar, and they celebrated with a special partnership.

Designer Léa Sebban posted up at Nike's Paris showroom on Rue Barbier in the weeks before the show, casting models and doing fittings while working on something truly special—custom Nike VaporMax sneakers. Starting with the as-yet-unreleased "Pure Platinum" VaporMax colorway, JOUR/NÉ adds an elegant touch in the form of pearls on the eyelets.

Get a behind-the-scenes look at the process, and a closeup of the resulting shoes in the gallery below.

For more VaporMax goodness, check out our look inside Nike's AMI factory and learn about the Swoosh's latest innovation. To see some of Paris's best-dressed dudes, check out our Best Street Style from Paris Men's Fashion Week.


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