When something goes viral on TikTok, it really goes viral.
About two weeks ago, an episode of Alex Cooper's Call Her Daddy podcast was released into the world through Spotify, featuring none other than the internet's favorite woman of the moment, Julia Fox. It was right before her split from Kanye West after their short but sweet six-week-long relationship, so of course, the world tuned in.
In the interview, she spoke about everything from her favorite designers right now ("you mean besides Ye?") to her former drug use, being a mother, and so on. But, there's one part in particular that has taken TikTok by storm.
Alex Cooper asks, "Would you consider yourself Ye's muse?" to which Fox replies, "Yeah, a little, maybe. I mean, I was Josh Safdie's muse when he wrote Uncut Gems, you know?" – but it has become so much more than that.
Spotify took to TikTok to share a short clip of the quote in question, which has amassed an impressive eight million views. Since it was published, the sound has been used in over 40,000 videos on the app, and has been picked up by plenty of celebrities including Shay Mitchell, Cara Delevingne, and more – with everyone loving the way Fox says "unca jaaamhms."
In addition to the sound, there's also been a filter dubbed "Julia Fox Eye" created, featuring the actress' signature all-black eye look, which, is seemingly not going anywhere.
Of course, it is all in good fun, and Julia Fox has even been watching some of the videos, responding to the trend with, “Omggggg I was stoned leave me alone!!!! Hahahahahah.”
Personally, I can't go more than 10 minutes without saying "unca jahms," and that's on the power of Julia Fox and TikTok.
If you have absolutely no idea what I'm on about, or want to indulge in all the best videos, I've compiled them all below.