Highsnobiety

Hate to break it to you lads* but a new psychological study has revealed that logo tees — or any other boldly branded garms — are probably the reason you're still single. So, if you were planning on banging on a box logo or wearing head-to-toe Off-White™ for your next Tinder date, you might want to think again.

The study was published in the Personality and Social Psychology Bulletin last month and it was concerned with finding a correlation between overt displays of wealth (such as expensive clothing) and sexual attraction. Hundreds of University of Michigan students were shown two Ralph Lauren shirts — one had a massive logo, the other was smaller. Participants then answered questions about the kind of person they felt would wear such a shirt and rank their answers on a scale of 0-100.

The findings? Men who wear the larger logo top are apparently "cads" (players, basically) and those with smaller logos are more likely to be snatched for long-term situations. Or, as the report states verbatim: "Men owning shirts with larger luxury brand logos were rated higher on mating effort, lower on parental investment, higher on interest in brief sexual affairs, lower on interest in long-term committed romantic relationships, higher in attractiveness to women for brief sexual affairs, lower in attractiveness to women for long-term committed relationships, and higher in developmental environment unpredictability compared with men owning shirts displaying a smaller logo."

*It's not clear but we assume this study largely focuses on cis heterosexual men.

We Recommend
  • Two friends enjoying each others company
    Relationships 101: The Complete Guide to Gifting This Valentine’s Day
    • Accessories
    • sponsored
  • Pharrell's biopic, Piece By Piece, animated by LEGO bricks
    Of Course Pharrell's Biopic Is Made of LEGOs
    • Culture
  • ai-dating
    Is the New Casual Hookup AI?
    • Culture
  • denim tears new logo
    Is Denim Tears Evolving Beyond Its Beloved Cotton Wreath?
    • Style
  • supreme box logo tees 2023
    Be Merry: Santa Supreme Is Dropping Box Logo Tees
    • Style
  • Image on Highsnobiety
What To Read Next
  • adidas basketball shoes 2024
    adidas' Basketball Shoes Are Killing the Game Right Now
    • Sneakers
  • Olivia Rodrigo wears a white vintage Versace dress at the 2024 Grammy awards
    Olivia Rodrigo's Sublime Outfits Are Always Older Than Her
    • Style
  • New Balance's 550 sneaker in a black colorway with a leopard print pattern
    Leopard Print Is So Back: Even New Balance's Biggest Shoe Is Wearing it
    • Sneakers
  • A$AP Rocky poses in Paris wearing sunglasses and a Prada denim jacket
    Dressed Like a King, A$AP Rocky Is Conquering Paris
    • Style
  • Heaven By Marc Jacobs x ASICS sneaker
    These Dad Shoe Mary Janes Are Maybe the Most Stylish ASICS Ever
    • Sneakers
  • lionel messi adidas samba
    adidas' Samba Sneaker Just Got Messi
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.