When you think of the US and its creative hubs, Kansas is probably not one that comes to mind. But, a little known fact is that the Sunflower State city is home to denim manufacturers Lee Jeans, which has been headquartered there for 130 years. With such a strong connection to the city, the brand has turned its attention to Kansas and teamed up with its creative-minded locals for Fall/Winter 2019.

Much like the brand’s founder Henry David Lee, the movers and shakers featured in the campaign are passionate about their craft and city. Spanning a wide range of creative fields from fashion to art and food design, the casting reflects the city’s often overlooked melting pot of talent. Among those featured in the campaign are hip-hop artist, Kye Colors, owner and head chef of The Russell restaurant, Amante Domingo, stylist, Amy Appleton Dreyer, and producer, Danny Santell – who’s also responsible for the music accompanying the video campaign.

Similarly to the cast, the locations featured in the shoot have been carefully selected for their historical significance. The city’s lively arts neighborhood known as the Crossroads was formerly the freight district from where Lee’s workwear would be distributed across the country. It’s also home to the first Lee Jeans building where the brand’s earliest designs were crafted including its signature Union-All overalls.

Alongside a look into Kansas' creative scene, the campaign gives us a peek at Lee’s forthcoming denim collection. Standout silhouettes include the Whizz Coverall with belted waist and wide-cut leg, the Rider Jacket with its iconic frontal zig-zag stitching, as well as the workwear-inspired Carpenter Pant, and one of the brand's longest-standing designs, the Loco Jacket, which first debuted in 1925. As some of Lee's most iconic designs, each of these garments boasts several signature details that mark Lee's continuous innovation over time. For example, the cross tacks on Lee Jeans' back pockets were designed to replace traditional metal rivets, which scratched saddles. Meanwhile, it's rust-proof gauge metal buttons are held in place with two-prong tack fasteners to avoid it from turning.

For the full campaign and to shop the new collection, head to lee.com.

We Recommend

  • Image on Highsnobiety

    Y/Project: Jean Paul Gaultier Collab, Denim Boots & a Bold Balaclava

    Culture
  • Image on Highsnobiety

    Kerouac for the TikTok Age Via Dior FW22

    Culture
  • leather jackets for spring

    PSA: a Leather Jacket Is All You Need in Spring

    Style
  • Image on Highsnobiety

    Thanksgiving Means Tossin' Around the Thom Browne Pigskin

    Style
  • Image on Highsnobiety

    Anthony Hopkins Is Loewe’s Latest Campaign Star

    Culture
  • best luxury fashion

    The Month's Best Luxury Fashion Is Bidding Farewell to Winter

    Style

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.