Some would argue that sneakers are having a moment. Wrong. “Moment” is a drastic understatement. Sneakers aren’t just part of a hype cycle and they aren’t going away. Sneakers are fully embedded into contemporary culture and they’re appearing everywhere from the streets to CEO’s wardrobes, high fashion shows, and beyond. While styles differ drastically from chunky and orthopedic looking to sleek and athletic, everyone has at least one pair of sneakers on rotation.
Like sneakers, jeans are an unflinching part of modern fashion culture and they too have acquired their status from the bottom up. No denim brand symbolizes cross-cultural appeal quite like Levi’s, having witnessed generation after generation redefine cool and been a part of every movement along the way. Continuing this legacy and solidifying its contemporary status as a must-have fashion brand, Levi’s is jumping head first into the sneaker and streetwear age with its all-new sneaker-ready jeans.
Sneakers and jeans go together like peanut butter and jelly, hamburgers and fries, pancakes and bacon (anyone else hungry?). But, that doesn’t mean there isn’t room to mess the pairing up. Case in point: boot cut jeans and running sneakers.
Levi’s looks to prevent any potential street style faux pas with two new cuts designed to positively highlight any and all sneaker silhouettes: the Hi-Ball Roll and Lo-Ball Stack. The Hi-Ball Roll falls to a cropped, tapered leg rolled at the ankle — a Levi’s first — while the Lo-Ball Stack features an extra-long inseam, giving its tapered leg extra fabric for a scrunched ankle look. Putting them straight into the mix with labels embracing logomania and overt branding, both cuts also feature an oversized red tab and back patch — classic Levi’s signatures evolved for a modern aesthetic.
More broadly, the entire Levi’s Fall/Winter 2018 collection takes cues from streetwear culture past and present mixing elements of ‘80s and ‘90s fashion with today’s looks and trends. Levi’s is embracing logomania with a range of logo-heavy tops, splashy graphics, and hip-hop inspired ‘fits alongside other denim cuts informed by nostalgia and music icons of the past. From faded ‘90s-esque 501s and high-waisted jeans to the Warp Cord lineup of stretch corduroy jeans, Levi’s hits all the bases this season as fashion becomes increasingly more varied. Rules are made to be broken and modern style icons are proving that anything goes, scrapping the style rulebook and making style more personalized than ever before.