Jack Wolfskin and LJUBAV both hail from Germany, but the similarities between them pretty much end there.
One is arguably Europe's most underrated outdoor brand, with a 40-year-plus history, while the other is a graphics-focused streetwear label created by German rapper RIN.
But despite the similarities between the two being minimal on paper, they have found common ground in an appreciation for high-quality outdoor gear.
"Jack Wolfskin has been a staple in my life ever since I was a child," says Renato Simunovic, the creative director of LJUBAV and rapper under the name RIN. "It was always a brand that I would see on people who valued quality and consistency. I am absolutely thrilled that this collaboration has finally come to life."
The two brands have come together on a 9-piece drop consisting of co-branded outdoorwear.
Shot in the snowy, mountainous isles of Spitzbergen, proving its capabilities in tough conditions, the drop is centered around three puffer jackets. These come decorated in a bright purple hue, a grey ice camouflage, and a more muted grey colorway with blue detailing.
Along with the selection of puffer jackets, the rest of the drop includes fleece jackets, cargo pants, and a very fluffy pair of ear muffs for a full, winter-ready wardrobe.
According to Jason Isenberg, Vice President of Marketing at Jack Wolfskin, each of these items is: "A combination of adventurous spirit, authenticity, and our mantra: 'We Live to Discover.'"
Available from December 10 via the LJUBAV website, this release marks the latest in a string of collaborations for the brand.
This year, it has created capsule collections together with the likes of HUGO, Aigner, and Carhartt WIP — a brand that it has worked with before.
Now, to round off the year, it's once again utilizing the expertise of another brand — this time to create clothing that can withstand winter hikes. All that's left to do is to find some snowy mountains to explore.
