Highsnobiety

Among the teasers Virgil Abloh shared prior to his Louis Vuitton SS19 debut at Paris Fashion Week, one accessory stood out: a revamped pair of the label's Millionaire sunglasses.

Your Highsnobiety privacy settings have blocked this Instagram post.

While this new take on the square-framed shades might update elements of the original, long-term fans of the French fashion house will notice parallels between the redesign and the OG.

The Millionaires first dropped in 2004 under the brand's then creative director, Marc Jacobs. In a push to market the house to a wider audience, he recruited Pharrell Williams and BAPE's Nigo to partner up on a design for the label's eyewear. The result was a slightly rounded frame with gold hardware detailing on the upper frame, hinge, and temple.

That same year, Williams donned the specs at Paris Fashion Week, garnering much attention. The Millionaires were intended to bridge the gap between the luxury space and hip-hop's growing love of opulent, flashy drops. Williams’ description of the glasses — "one part Tony Montana, one part The Notorious B.I.G." — set the tone, with the shades picking up some notable adoptees.

In her 2007 book Raising Kanye: Life Lessons From the Mother of a Hip-Hop Superstar, the late Donda West wrote about buying her son the shades for Christmas 2005: "I surprised Kanye that year with those glasses. I almost broke the bank to do it but his reaction when I handed him those Millionaire glasses was worth it."

In 2007, Louis Vuitton reissued the Millionaires, this time releasing them in light blue, purple, and black. The new editions, which featured changes to the shape and slight alterations to the "LV" branding, were hits with JAY-Z, Rihanna, and West again, arguably influencing the famous shutter shades West donned in his 2007 video for "Stronger."

Fast forward to today, and Abloh has continued the shades’ legacy, returning the frame to its OG blood red color, only making the frame flatter and more pronounced. The gold hardware has been restructured on the hinge, with the label's signature branding in gold on the inside temple.

Whether the new Abloh version of the shades lives up to its Pharrell- and Nigo-designed predecessor remains to be seen, but the Millionaire’s legacy lives on for another day.

Next, watch Virgil Abloh's Louis Vuitton SS19 debut here.

We Recommend
  • How NBA Tunnel Fits Pushed Beyond The NBA And Hip-Hop Narrative
    • Culture
  • A Luxury Keychain Is a Smart Way to Flaunt Your Favorite Label
    • Style
  • Workwear Jackets Work All Year Round
    • Style
  • The Best Designer Sneakers To Shop Right Now
    • Sneakers
  • From Cactus Jack to Off-White™, Shop This Week’s Best Sneaker Releases
    • Sneakers
What To Read Next
  • New Balance's Revived Dad Shoe Lights Up the Streets (& Skies)
    • Sneakers
  • Josh O'Connor Is the Anti-Fashion Babygirl We Deserve
    • Style
  • Maybe Supreme Really Is Dead
    • Culture
  • Hello, Paris Olympics Jordans. Have We Met Before?
    • Sneakers
  • For Louis Vuitton, Former Rivals Federer & Nadal Take a Hike (EXCLUSIVE)
    • Style
  • It's Bottega Everything for A$AP Rocky (Even for Graduations)
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.