Where the runway meets the street

Virgil Abloh will make his Louis Vuitton debut this month with the brand’s SS19 menswear show. While news of the OFF-WHITE designer’s appointment as creative director split opinions of both fashion critics and fans, its safe to say the entire fashion industry is eager to see what Abloh will bring to the heritage house.

Virgil yesterday shared a brief teaser of what we can expect to see on the runway this coming week. The image, posted to Instagram, showcases a crisp all-white look comprising a sweater, jacket and matching necklace.

“only built 4 ceramic links” @louisvuitton

A post shared by @ virgilabloh on

Below, we’ve gathered everything else you need to know about Virgil Abloh’s first-ever Louis Vuitton show, including where and when it is, how to watch, and what to expect from Abloh’s debut. Browse what we know so far and check back for more confirmed information about Louis Vuitton’s SS19 show as it emerges.

When and where is the Louis Vuitton SS19 show?

Virgil Abloh will host his first runway show for Louis Vuitton on Thursday, June 21 at Paris Fashion Week, the day after the OFF-WHITE show. The show will start at 2:30 p.m. CET (8:30 a.m. EST) and finish at 3:30 p.m. CET.

How to watch the Louis Vuitton SS19 show

Last year, Louis Vuitton live-streamed its SS18 and FW18 menswear shows on its website. The live-stream page hasn’t been created yet, but if you head to Louis Vuitton closer to the date, you should be able to find it. Alternatively, check back here as we’ll be updating this page as new information emerges.

We could be seeing Abloh’s first LV sneakers

Louis Vuitton / Instagram

Louis Vuitton shared clips via its Instagram highlights of what are assumed to be Virgil Abloh’s first sneaker designs for the fashion house. In addition to the sneakers, the clips show some of the new creative director’s other creations, including bags and apparel.

The sneak peek doesn’t reveal much but, from what we can see, the sneakers look to be influenced by a familiar silhouette: the Nike Air Jordan III. The mid-top design features the LV monogram and iconic floral pattern on the heel of the midsole, while the upper construction has strong hints of Michael Jordan’s third signature sneaker.

Abloh himself describes the design as “what I think […] is a classic sneaker” and adds that he wants to “make it feel more rich” by adding touches of gold or porcelain.

The clothing is only visible for a short time but we can see plenty of graphic tees and oversized coats — an Abloh signature.

Check out Louis Vuitton’s Instagram highlights here to get a closer look at the rest of the designs.

What Virgil Abloh is planning for the Louis Vuitton SS19 show

While Virgil Abloh has kept his design process under wraps, there have been hints as to what direction he plans to take the brand. Shortly after Abloh was named Louis Vuitton’s creative director in March this year, the fashion house shared a behind-the-scenes clip of Abloh’s first day via Instagram, in which he tells his team, “The biggest goal with a first collection in any scenario is to start, so that people can understand the new vocabulary, who we are as this new team.”

Later, the video shows Abloh looking through some blurred-out samples while giving more insights into his design process. Abloh states that he wants to explore “the lineage of craftsmanship in the trunk. I want to introduce a hardware that’s native to the garments.”

He continues, “Because I think that’s the problem we have now in 2018 is everyone owns every type of garment already. What’s our signature twist in terms of things that you already have in your closet as to why you would buy it again?”

In a recent interview with The Business of Fashion, Alexandre Arnault, co-CEO of RIMOWA (also part of Louis Vuitton parent brand LVMH), suggested that Abloh will be staying true to the Louis Vuitton DNA. “What you’ll see with what Kim and Virgil are doing at Dior Homme and Louis Vuitton isn’t the most streetwear-inspired collection — you’re not walking into a skate shop,” Arnault said. “They also have to adapt to codes, quality criteria, and brand DNA.”

Are you excited for the Louis Vuitton SS19 show? Let us know in the comments below.

In other news, Supreme’s James Jebbia beat Virgil Abloh to Menswear Designer of the Year at the 2018 CFDA Fashion Awards.

Senior Staff Writer

Berlin-based writer and Rihanna enthusiast.

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