The Moncler Genius project was conceived by Remo Ruffini to function as a hub of exceptional minds and was officially unveiled at Milan Fashion Week yesterday.
The collaborative project will be housed in the newly unveiled Moncler Genius building in Milan, which features eight cells — each one home to one of the seven collections that Moncler will launch over the next few months with special drops.
The project takes a curatorial approach by allowing different designers to take the Moncler identity to new places, which the brand believes will strengthen its uniqueness.
Hiroshi Fujiwara, Craig Green, and Simone Rocha are some of the designers that have been chosen to participate and lend their creative hand to reimagining Moncler’s identity. In addition to individual collections, each cell has been tasked with reworking the brand’s most iconic piece: its down jacket.
While Moncler Genius was unveiled as a whole last night to open Milan Fashion Week, each collection will be released in special monthly drops. A series of polymorphous pop-up shops will be unveiled as well.
Below is the entire list of cells and their corresponding “theme”:
1. Moncler Pierpaolo Piccioli (pure essence) 2. Moncler 1952 (pop trademark) 3. Moncler Grenoble (playful flair) 4. Moncler Simone Rocha (pragmatic femininity) 5. Moncler Graig Green (dress as habitat) 6. Moncler Noir Kei Ninomiya (wearable geometry) 7. Moncler Fragment Hiroshi Fujiwara (subcultural subtleness) 8. Moncler Palm Angels (going viral)
Flip through some of the images above to get an idea of where each cell is taking the project, and then head here for more information.
In other news, ALYX SS18 is even more technical and tactical than before. Check out the lookbook here.