Highsnobiety

MSCHF's big, red Astro Boy-indebted boots broke the internet when they surfaced online earlier this month, so much so my mum even decided to text me her hot take after presumably stumbling across them on Facebook.

For those curious, she thought they were “ridiculous,” which actually seemed pretty in-tune with the general consensus, especially if Highsnobiety's IG comments were anything to go by.

That, however, didn’t stop the #internet going absolutely wild for them.

Your Highsnobiety privacy settings have blocked this Instagram post.

According to Influencer Marketing Platform Ubiquitous, TikTok in particular had a major role to play in the big red boots' viral success, not least thanks to 25 million-strong hashtag views across the platform.

On StockX they went wild too, with resale prices peaking at almost $1,400, that’s over $1,000 more than the shoe's $350 retail price.

Image on Highsnobiety
MSCHFBig Red Boot
$1397
Buy at StockX
Your Highsnobiety privacy settings have blocked this Tiktok.

Unsurprisingly MSCHF’s big red boots were most searched on Google across the United States, with Mongolia, Lebanon, Puerto Rico, and Canada coming in second, third, fourth, and fifth across the globe respectively.

In fact, Google searches for “MSCHF” have risen by over 100 percent across February on the whole, with consumers likely discovering the brand’s other unorthodox releases like the legally-tenuous Wavy Baby "Vans" and TAP3 shoes.

Your Highsnobiety privacy settings have blocked this Instagram post.

With the dust finally beginning to settle following last week’s official launch, it remains to be seen who’s actually going to wear MSCHF’s big red boots on a daily basis, and if it was just a bit of a fad.

That being said, if I’d paid nearly $1,400 for a pair on resale, I’d be sleeping in them too TBH.

We Recommend
  • Where's the Love for Anya Taylor-Joy's Peerless Red Carpet Fashion?
    • Style
  • MSCHF: Everything You Ever Wanted To Know About The Art Collective
    • Culture
  • MSCHF's "Timbs" Just Got Brutal
    • Sneakers
  • MSCHF's Latest Bag Was Designed by Everyone But MSCHF
    • Style
  • MSCHF's BWD Successor Is a... Completely Normal Sneaker
    • Sneakers
What To Read Next
  • Wait, There's Still Another YEEZY Restock?
    • Sneakers
  • Are Portable Speakers the New Luxury Bags?
    • Style
  • Young Designers Are in Their Post-Sneaker Era
    • Sneakers
  • Reebok's Most Minimal Sneaker Has Never Looked More Leathery... Or Less Reebok
    • Sneakers
  • Patta Got Love For Lagos, Lagos Got Love For Patta (EXCLUSIVE)
    • Style
  • Proenza Schouler Made Vans' Slip-On Very Puffy & Very Luxe (EXCLUSIVE)
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.