Naomi Osaka can add brand founder to her long list of achievements. The tennis champion officially launched KINLÒ, a range of sun care products specifically designed for melanated skin.

Osaka developed KINLÒ to combat the myth that those with darker skin tones can't get skin cancer and therefore don't need to use sunscreen.

It's a misconception that has far-reaching effects on both the skincare industry and the field of dermatology, leaving people of color — particularly, Black people — without products suited to their specific needs.

Sunscreen is typically formulated with ingredients that leave a chalky cast on the face, deterring non-white customers from using it. And dermatology textbooks often lack photos of dark skin, leading conditions such as skin cancer to go undiagnosed in Black patients.

"Through my personal experience and learnings, I have found that Black, brown, and other melanated skin-toned communities are often an afterthought in the discussion and research surrounding sun care, including being excluded from clinical studies on skin cancer," Osaka elaborated in a statement.

To address the inequity, the athlete teamed up with dermatologists to formulate an SPF 50 that won't leave any white residue behind. The result is Golden Rays sunscreen, a serum-like product that blocks UVA and UVB rays using zinc oxide, a sun-reflecting ingredient that's often responsible for sunscreen's dreaded white cast — unlike other sunscreens on the market, though, KINLÒ's is tinted with a bronzy shade that blends into all skin tones seamlessly.

There's also a hydrating mist that soothes sun-exposed skin and an eye cream that tackles age spots and discoloration, issues that melanated skin is more prone to.

Amid a sea of celebrity beauty brands, KINLÒ stands out — it fills a gap in the market that desperately needed addressing. Customers don't necessarily need more lip kits (Kylie Jenner's got that covered), but sunscreen that people of color can actually use is an underserved product category that Osaka has wisely, and admirably, tapped into.

Last week, Osaka announced that she is taking an indefinite break from tennis. If KINLÒ is any indication of what her new pursuits have in store, we can't wait to see what's next.

What To Read Next

  • Image on Highsnobiety

    8 Moncler Palm Angels Drops a Timely Taste of Summer

  • Image on Highsnobiety

    Jacquemus' Latest Balaclava Is Worth Making a Fuzz Over

  • Image on Highsnobiety

    Fact-Checking Twitter's Balenciaga Conspiracy Theory

  • Image on Highsnobiety

    Converse and A-COLD-WALL* Continue to Get Technical

  • ami paris x mytheresa

    This Exclusive Ami Paris Collection Stands on Neutral Ground

  • Image on Highsnobiety

    Meet the Hottest New Catalan Couple — Etnia Barcelona & Barça

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.