There's never been a better time to be a fashionable fisherman. Thanks to Japanese brands like DAIWA PIER39 and South2 West8, a plethora of angling apparel has become en vogue, more so than it was in even the recent utility-influenced years. NEIGHBORHOOD, master of all things workwear, is no stranger to rugged inclinations — consider its green-thumbed SRL line and Helinox collab — and it's seizing the moment of lightening lockdowns to hit the road and return to nature with fishing label Abu Garcia in tow.

The lineup ranges from a bespoke Bluestorm life jacket, to carabiner lanyards, to a Belmont tokibi (bonfire) stand, to a special metal holder from INAVANCE that's the perfect shape for bug-fighting mosquito coils, curly incense that utilizes smoke and scent to keep flying critters at bay. NEIGHBORHOOD is also re-upping its fan-favorite storage stuff, including several sizes of black and grey plastic containers all printed with its inimitable logos. Alongside a playful "lunker scale" (a "fish ruler," for the layman), there are some fishing-specific items cooked up by Abu Garcia.

The Swedish brand is on board for a limited-edition Zoom Safari ZMSS-505L fishing rod and hefty co-branded backpack, complete with folding seat. Founded by Carl August Borgström in 1921, Abu Garcia has since been gobbled up by a series of parent companies but all that really matters is that its Japanese arm began doing more interesting things in late 2019, including collaborations with BEAMS and NEIGHBORHOOD itself. This joint effort is indicative of the brand's long-term goal to garner ample street cred to abet its sizable fisherman market.

From May 22, all of the outdoor gear items, including the Abu Garcia bits, will be available on NEIGHBORHOOD's website and at its Japanese stores.

What To Read Next

  • Image on Highsnobiety

    Chore Coats are Where Workwear Peaks

  • Image on Highsnobiety

    Thanks to Patta, Summer Never Looked So Sleek

  • Image on Highsnobiety

    We're Not Cappin' When We Say These Are The Best Men's Hats

  • Image on Highsnobiety

    Parker Kit Hill's Beauty Lookbook

  • Image on Highsnobiety

    Jules Kounde's 'Fits are Top of the League

  • underrated sneakers

    The Best Sneaker Releases That You Might Have Missed

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.