Highsnobiety
Double Tap to Zoom
Nike
1 / 18

Brand: Nike 

Season: FW20

Key Pieces: Asymmetric outerwear and tapered technical pants shine in this monochromatic, sportswear-inspired lifestyle collection. The duffel/tote bag is another standout.

Release Date: October 26

Editor’s Notes: Nike's new collection sees the brand going in an almost unrecognizable direction. Titled "Every Stitch Considered," the capsule marries industry-leading sports science research with inimitable traditional craftsmanship.

“Our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles” explained Kurt Parker, VP of Nike Apparel Design. In its latest offering, the brand's game-changing approach to data-informed pieces is matched by the timeless, versatile look of the garments themselves.

Every Stitch Considered is the latest expression of Nike's Design Exploration, which includes its ISPA (Improvise. Scavenge. Protect. Adapt.) and Nike Sport Research Lab (NSRL)– subdivision acutely focused on innovation. This expansive, androgynous collection showcases Nike's mastery of body-motion study which are integrated into experimental new silhouettes.

It's part of a larger initiative to inspire athletes and help them innovate, working under the assumption that, "if you have a body, you are an athlete." Watch Samuel Ross discuss what's contained under the umbrella of Nike's Design Exploration, below.

Your Highsnobiety privacy settings have blocked this YouTube video.
We Recommend
  • The Street's New Quietly Killer Runner, Cooked up by Nike
  • There's a New-Old Nike "Dad Shoe" in Town
  • From adidas to ASICS, Browse This Week’s Best Sneaker Releases
  • Jacquemus Is Very Retro, Down to Its Nikes
  • How Very NIGO to Bring Cactus Plant Flea Market In on His Nike Collab
What To Read Next
  • Nike's Craziest Shox Soccer Shoe Crossover Is Back
  • adidas' Flattest Racing Boots Reborn as Stylish, Textural Masterpieces
  • adidas Made "Black Cat" Sambas
  • Clothes Too Real for the Runway
  • This Ultra-Classic Jordan Sneaker Ain't Just Clean. It's Pure Money
  • The World’s Best Restaurant, ASICS Sneakers & Ultra-Rare Books… All Under One Roof