Today, Nike unveiled its “Medal Stand” collection for Tokyo 2020, which comprises apparel and a specially-developed Air VaporMax sneaker. Nike, like many other sportswear brands, has a history of going all out when it comes to outfitting its athletes and federations for the Olympics. One of the most important moments is when athletes step on to the podium to receive their medals, so it only makes sense that Nike wants its athletes to wear the latest and greatest when the spotlight is at its biggest.

Sustainability is at the heart of the collection. The apparel takes on minimalist approach, arriving in white with red and blue detailing. The windrunner jacket is constructed from 100 percent recycled polyester, with the garment’s defining mark — the national team logo — stamped with recycled Nike Grind rubber.

Next, Nike reimagines the Air VaporMax, decking out the updated model in a textured, recycled-polyester Flyknit upper with blue detailing on the heel, which sits atop an icy clear sole. The colourful knit which dominates the shoe is inspired by a view of piles of waste from a distance. Instead of traditional lacing, the shoe features FlyEase technology, which enables easy entry and adjustability for athletes of all abilities on the medal stand.

Nike has not announced a release date for the Medal Stand collection. The Tokyo Summer Olympics are scheduled for July 24 to August 9.

What To Read Next

  • Image on Highsnobiety

    Flop of the Week: Travis Scott's Cactus Jack x Dior Collab

    Culture
  • Image on Highsnobiety

    SKIMS' "Kimono" Controversy Helped the Brand Succeed, Says CEO Jens Grede

    Style
  • Image on Highsnobiety

    Abortion Misinformation Is Flooding TikTok

    Culture
  • Image on Highsnobiety

    Machine Gun Kelly's Pink Moment, Off-White™ x Church's Hole-y Shoes, Kim's SKKN Lawsuit

    Culture
  • Image on Highsnobiety

    Ahoy! Sailorcore Sets Sail for SS23

    Style
  • Image on Highsnobiety

    Denim Tears & CPFM Are Reclaiming July 4th

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.