Carhartt and Dickes better watch out, because Nike is coming for their throne.
Newly uploaded on the American brand's website are the latest offerings from Nike Life, a line centered around creating everyday, lifestyle wear that has a strong focus on workwear.
The collection sees Nike trade in its signature cutting-edge fabrics for something more old-school: hard-wearing, heavyweight cotton canvas.
Quintessential workwear styles have been upgraded by the sportswear giant with one highlight being its chore coats.
A style of jacket initially made for French laborers, railroad workers, and farmers, the brand has kept all the features of a classic chore coat and given it a small hit of branding through tonal Nike swoosh embroidery.
Triple-stitched for extra durability and produced from durable canvas cloth, this isn't Nike re-interpreting the chore coat and turning it into a piece of sportswear; it's genuine, rugged workwear.
It's much of the same story with Nike Life's carpenter overalls (which have countless pockets for work tools and brass rivets to reinforce high-wearing areas) and its cotton twill, seven-pocket carpenter pants.
The range of brands creating workwear is ever-expanding as the style of clothing continues to be popular amongst all walks of life.
As Adam Levy — part of the iconic, family-owned workwear shop Dave’s New York — previously told Highsnobiety, “It doesn't matter whether you're high fashion or whether you're high function, you're wearing the same Carhartt pants.”
Now, Nike's lifestyle-focused line has its challenger to the Carhartt pants that almost everyone wears. Nike has practically completed sportswear and its eyes seem to be drifting toward the function-focused world of workwear.
