Messages of an overt political nature are a cornerstone of NONCONFORMIST’s brand philosophy. The upstart British label’s first two collections dealt respectively with social movements of youth culture and anti-war activism through the use of inspired graphics. For its new SS17 line, the brand has created a collection that addresses the rampant problems of urban decay and gentrification.
Titled “No Ball Games,” the collection pulls inspiration from the UK council housing communities of the ‘80s and ‘90s, but it is executed in a way that immediately draws attention to those same problems in society today. This is felt most clearly in this season’s array of graphics, which boldly declare statements like “stop the eviction.” The collection is heavy on pieces made for outerwear, with knee-length nylon raincoats and fleece vests being particular standouts.
Stay tuned for NONCONFORMIST SS17 to hit the brand’s online store.
For more of the latest in SS17 collections, check out this nature-oriented offering from Kazuyuki Kumagai.