Nordstrom is hoping to tap into the booming resale market by launching a secondhand clothing initiative, Business of Fashion reports. The department store company will be selling secondhand luxury clothes online and at its New York flagship for a six-month trial period that could be extended if all goes well.
Referred to as "See You Tomorrow," the initiative launches this Friday, January 31. Customers will be able to purchase secondhand items by brands that include Off-White™, adidas, Burberry, Thom Brown, and more. Additionally, Nordstrom will be accepting pre-owned products from customers in exchange for store gift cards.
Olivia Kim, Nordstrom's vice president of creative projects, told Business of Fashion that numerous brands the retailer currently carries are eager to test out the resale concept.
“So many Americans are already engaged with recommerce, whether it’s rental or retail,” she said.
The "See You Tomorrow" shop will feature items that have been returned to Nordstrom or previously damaged. Pricing, fulfillment, cleaning, and processing will be carried out by Yerdle, a corporation that operates resale programs for brands like Patagonia and Eileen Fisher.
Nordstrom is entering a highly competitive resale market that grew to $28 billion last year. "See You Tomorrow" will be competing with the likes of The RealReal and Vestiaire Collective, among others.