Model: NMD Hu “Billionaire Boys Club”
Key Features: The silhouette’s signature Primeknit upper is done up in pink and navy stripes, and features embroidered Chinese characters at the forefoot of each shoe. The hiking-inspired sole is dark navy, as is the lace cage. White laces and Billionaire Boys Club branding on the heel round out the project.
Release Date: October 20
Price: TBC (likely to be $250)
Editor’s Notes: After months of leaks and teasers, adidas Originals has confirmed the release of three BBC x adidas Originals by Pharrell Williams sneakers, including what appears to be a new Billionaire Boys Club Japan exclusive. The pack comprises two NMD Hus and one Tennis Hu, all of which feature nautical-inspired colorways and BBC branding throughout.
The “Mind/Heart” Tennis Hu and NMD Hu will be released at adidas Originals and select retailers worldwide, while the blue and pink colorway featured above only has a Japan release confirmed at present. European and North American retailers have confirmed the first two pairs, while adidas Originals shared a picture of all three. BBC Japan’s Instagram page unveiled the third pair yesterday, calling it a BBC exclusive.
The pink/navy NMD Hu will drop via raffle at the Billionaire Boys Club store in Shibuya, Tokyo. To qualify, you need to be at the store at 10 a.m. local time on October 20.
It remains possible that other BBC branches worldwide will receive the new colorway, and if it does drop globally, we’ll be sure to keep you in the loop.
Flip through the images above and leave your thoughts on the new kicks in the comments.
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