A few weeks ago Playboi Carti "revealed" a new project (?) called Narcissist via Instagram, which teased a date and strange, layered outfits. That's it, no extra information. Was Narcissist a new album? Or just some merch? Or both? Or neither?
There's been a recent development of musicians revealing their new projects piecemeal, slowly trickling out info via social media seemingly so their fans can obsess over every new detail that slowly emerges.
On August 20, Kendrick Lamar tossed his hat into the ring with Oklama, announced via a strange, low-key website of the same name. This came mere days after the debut of Frank Ocean's still-semi-vague Homer brand, which recently dished a Prada collab.
Drake's Certified Lover Boy, which was initially slated to drop in January, set the tone here. It missed its rumored early August drop date, even spurring a strange and sad Kanye beef. Drake did keep to his September drop date, though.
Narcissist, Carti's new thing, was supposed to be revealed on September 13, according to Instagram posts uploaded on August 23, August 31, and September 12.
Instead, it's been the subject of a bizarre saga that nearly rivals Kanye's DONDA delays for the year's oddest album rollout.
Carti's initial Instagram posts were rich with intrigue, showcasing someone (it was never clear if it's actually Carti) layered up in loads of Balenciaga.
In one post, a figure is swathed in Balenciaga's seven-plus piece "Oversized Layered Parka" and biker pants, plus some furry boots from Rick Owens' Moncler collaboration. In another upload, a masked figure is wearing an oversized Balenciaga shirt, the same pants, and shin-high boots.
Definitely a bit of Kanye influence with the Balenciaga — besides creative director Demna Gvasalia's DONDA merch, Kanye has been wearing Balenciaga (and looks inspired by the brand) for a few months now.
The posts announcing Narcissist are still the only thing on Carti's Instagram, which even lacks an avatar. It was never even clear if Narcissist is even music-related. It could've merely been Carti celebrating his birthday.
Nope! Turns out that Narcissist is indeed a new album, or song, or something. Okay, so still pretty vague but Narcissist does share its name with a forthcoming tour and merch that suddenly appeared on Playboi Carti's web store September 13.
In fact, Carti and Uzi were recently spotted wearing some of the still-unreleased goods, distinguished by a stylized "Narcissist" print.
Fans hoping for Narcissist to be a new Carti album were doubly let down by the merch reveal. It's no longer visible on Carti's site but the prices were shockingly high: a motorcycle helmet, only shown as a render, retailed for $5,000 (and wouldn't ship until Spring 2022).
Then, everything was shut back down as suddenly as it emerged. Carti made a rare appearance on Twitter to make two statements. "THE WEBSITE IS HACKED," he said in an iMessage screenshot. "NEVER APPROVED ANY CLOTHING/ ETC " followed by an order in a different iMessage chat: "DROP NARCISSIST."
That was on September 15 and, unsurprisingly, neither an album nor official merch have been released yet, not even the gear that Uzi and Carti themselves wore earlier this week.
Some fans are still whispering about a forthcoming drop but most have given up on new Carti coming any time soon.
Acccording to Playboi Carti's website and sites like Spotify, the Narcissist tour is set to kick off October 14 in Nashville, Tennessee.
Finally, on September 26, Carti tweeted out a single word: "Narcissist." For a guy who keeps pretty well to himself, Carti sure does love the attention.