Prada Mode Los Angeles club private club event (5)

This article was published on February 10 and updated on February 18

Haven't heard of Prada Mode before? Join the club — or not. The ultra-exclusive, VIP-only social event only occurs infrequently, offering insiders a chance to attend special talks and experience immersive installations over the course of a couple luxurious days.

Having already taken London and Miami, Prada Mode returned to America for only the second time, popping up in Los Angeles from February 16-17 and leading neatly into Frieze LA.

Artist Martine Syms was brought on board to create an immersive installation within Fairfax's Genghis Cohen, where artists held talks and several DJs will spun late into the night.

The venerable Genghis Cohen was Prada Mode's venue of choice, with guests including Junglepussy, Aleali May, Aimee Song, and Zack Bia, noshing on the longstanding restaurant's crackerjack shrimp and Queen Chicken (a homemade spin on General Tso's).

Syms transformed Genghis Cohen with a work dubbed HelLa World which, going off the promotional imagery, presumably involves wilted blooms of some kind.

Having recently lensed Prada's Linea Rossa Spring/Summer 2021 collection, Syms is a Prada vet by now.

Her practice encompasses everything from collage to experiential video — I saw 'Loot Sweets' at Bridget Donahue last year and was taken by the deceivingly concise exhibit's far-reaching scale.

Us mere mortals aren't going to be experiencing Syms' latest at Prada Mode LA but, assuming we were to reach the rarefied status of Prada VIP, what else would we enjoy during the two day event?

Well, Prada promises members conversations with artists Syms, Diamond Stingily, and Garrett Bradley, led by curator Erin Christovale, a performance from Sudan Archives, late night DJ sets from Kyle Hall, Femi and Acyde, and, presumably, some delicious Chinese food.

We Recommend
  • Model wearing Prada iris Mohair hat in color purple
    31 Italian Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style
  • chore coats workwear jackets
    The Chore Coat is Where Workwear Peaks
    • Style
  • Image on Highsnobiety
    Fear & Loafing: Our Favorite Loafers
    • Style
  • best scandinavian brands feature rains sandqvist stutterheim
    40 Scandinavian Brands You Need to Know
    • Style
  • Image on Highsnobiety
    Prada Was Plotting Makeup & Skincare All Along
    • Beauty
  • Image on Highsnobiety
What To Read Next
  • AKFC
    Athens Kallithea FC Isn't Finished Yet
    • Style
  • wide leg pants
    Wide-Leg Pants: A Selection of The Best Oversized Legwear
    • Style
  • Dior SS24
    Dior Came to PFW With an Important Message
    • Style
  • Nike/AMBUSH
    AMBUSH & Nike Have Made a Very Pretty Sneaker
    • Sneakers
  • peter do ss24
    No One Does Peter Do Better Than Peter Do
    • Style
  • Jack Black
    No One Does Chaotic Dressing Like Jack Black
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.