Project project las vegas project new york
Not Knowing

ICYMI, PROJECT N:OW New York took over the Jacob K. Javits Convention Center from July 21st to the 23rd, and brought together some of the most important brands, retailers, and voices in media, including Moda Operandi’s Josh Peskowitz and Bodega’s cofounder Oliver Mak, to name a few. The highly regarded show is now gearing up for its show in Las Vegas.

Taking place at the Las Vegas Convention Center from August 12th to the 14th, PROJECT N:OW Las Vegas returns with a curated space for culturally relevant fashion that was first introduced in August 2018.

This season’s events include a dope lineup of panel discussions and innovative presentations, and Highsnobiety is playing a leading role in the programming. To kick things off on August 12th, Highsnobiety’s Jeff Carvalho and Jian DeLeon will be hosting a panel titled Clout Wars, delving into cultural credibility: what it is exactly, how brands can build it authentically, and how to maintain it in a changing market.

We’re also introducing A NY Minute, a session where brands will be able to sit with Carvalho and DeLeon to ask them anything. As leaders in street culture, Highsnobiety is excited to be directly connecting with brands in this forum. Some of the brands in attendance include Bristol Studio, Carrots By Anwar Carrots, Champion, Diplomacy, Dumbgood, Ports V, The People Vs, Slush Cult, Surf Is Dead, RIPNRPR, Not Knowing, Alpha Style, Candor, Chinatown Market, and Ovadia + Sons.

Of special note is that PROJECT has partnered with the CFDA, which is bringing Kenneth Nicholson, NIHL, Sanchez Kane, Victor Li, and Willy Chavarria to present at PROJECT N:OW Las Vegas. The CFDA x PROJECT activation will live within a newly created section called N:OW LAB, a space that will rotate and evolve each season. This is an exciting evolution for PROJECT N:OW: the space will act like an innovation hub, where creatives challenge the status quo with new ideas and explore new territories in menswear.

Head over to for more information and check back here for more coverage.

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