PUMA unveils a new iteration of the classic R698 running silhouette in collaboration with LC23 and Backdoor. Loyal to its original form, the runner boasts superior craftsmanship and exudes an impeccably sleek Italian design. LC23 founder, Leo Colaccio, worked with PUMA designers to incorporate a soft premium textile material - typical of their Italian oxford shirts - while BACKDOOR decked out the speckled midsole with the brand’s signature colors, finished off with their stamp on the front lace. Completing the package is a hand-sewn co-branded tongue tab and a icy blue rubber outsole.
The PUMA "Made in Italy" R698 is already available exclusively at BACKDOOR Italy, and will be available through PUMA global lifestyle stores starting July 24. Check out the brand's collaboration with Stampd in the meantime.